Senior Paid Search Manager

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Location:

On-site - Arlington, TX We're looking for a Senior Paid Search Manager to lead strategy, execution, and performance of paid search programs across both established and emerging platforms. This role will own the full lifecycle of paid search campaigns — from planning and optimization through reporting and innovation — and play a key role in driving measurable growth. What You'll Do Own the end-to-end paid search strategy across platforms such as Google Ads, Microsoft Ads, and emerging search channels Lead campaign execution and optimization , including keyword strategy, bidding, audience targeting, and ad copy testing Analyze performance data to identify trends, insights, and opportunities for continuous improvement Drive ROAS, CPA, and conversion improvements through data-driven decision-making Partner cross-functionally with marketing, analytics, and creative teams to align campaigns with broader business goals Test and implement new platforms, tools, and automation strategies to stay ahead of evolving search trends Deliver clear, actionable reporting and performance insights to stakeholders and leadership What We're Looking For 8+ years of hands-on experience managing paid search campaigns in an enterprise environment Strong analytical skills with experience using tools like Google Analytics, Looker, or similar platforms Proven track record of improving campaign performance and scaling paid search programs Experience testing emerging search platforms or new ad formats Ability to translate complex data into clear insights and recommendations Strong communication skills and a collaborative, proactive approach Innovation starts with people. ® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice .