Growth Marketing Lead

Growth Marketing Lead Mello Austin, TX Job Details Full-time $85,000 - $115,000 a year 1 day ago Benefits Health insurance Paid time off Qualifications Revenue growth Email marketing campaigns Leading organic search traffic initiatives Lead generation Research Mid-level SEM campaigns Marketing strategy development Conversion optimization Pay-per-click (PPC) advertising Brand awareness campaigns Google Ads AI Paid search marketing ChatGPT Paid search advertising campaigns Full Job Description About Mello Mello is a fast-growing premium merchandise and branded products company helping ambitious food, beverage, hospitality, retail, and lifestyle brands create products people actually want to keep. We're building a modern merchandising company that blends great design, global production, white-glove service, and fast execution. We're looking for a Growth Marketing Lead to help accelerate pipeline, revenue, and brand awareness. This is not a slow corporate marketing role. This is for someone who wants ownership, speed, and measurable impact. What You'll Own Paid Growth & Demand Generation Build, launch, and optimize paid campaigns across Google, Meta, and other relevant channels Improve lead quality, CAC, CPL, and ROAS Build retargeting and funnel strategies Landing Pages & Conversion Build or manage creation of landing pages that convert Improve site conversion rates through testing Create campaign-specific funnels and offers Creative Performance Marketing Develop ad angles, hooks, messaging, and testing plans Create assets directly or brief internal creative team Continuously iterate based on results

SEO + AI

Search Growth Build SEO strategy focused on commercial-intent keywords Launch landing pages targeting high-value searches Improve discoverability across AI search tools like OpenAI ChatGPT, Google Gemini, and Perplexity AI Email + SMS Lifecycle Marketing Build nurture flows, reactivation campaigns, and retention systems Improve lead follow-up and repeat purchase opportunities Manage campaigns that drive measurable revenue AI + Growth Systems Research and implement AI tools to improve speed, efficiency, reporting, and experimentation Build scalable marketing systems, not just one-off campaigns What We're Looking For 4+ years in growth marketing, demand gen, or performance marketing Proven track record generating pipeline or revenue Strong paid ads experience Strong conversion / landing page instincts Experience with email automation platforms SEO knowledge focused on business outcomes Comfortable using AI tools daily High ownership mindset Fast-moving and resourceful Bonus Points B2B lead gen experience Agency or service business experience Design taste / creative instincts Experience working with premium brands What Success Looks Like in the First 90 Days Paid campaigns live with active testing cadence New landing pages launched Email nurture + reactivation systems built

SEO / AI

search roadmap live Clear reporting dashboard in place Pipeline growth from marketing channels Why Join Mello High ownership role with real influence Work directly with leadership Help shape a category-defining company Fast-moving environment with room to grow Creative brand with premium clients and products How to Apply Please send your resume plus examples of campaigns, funnels, landing pages, or growth wins you personally drove.

Pay:

$85,000.00 - $115,000.00 per year

Benefits:

Health insurance Paid time off

Work Location:

In person