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Activation Director, SEO
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Robert Half
Dallas, TX (In Person)
Full-Time
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Job Description
We are seeking a dynamic, strategic, and growth-minded Activation Director, SEO to join our Activation Team. This team includes digital media experts, traditional media buyers, and ad operations specialists. This role requires a seasoned SEO leader with deep expertise across technical SEO, content strategy, search visibility, analytics, and evolving search behavior.
The ideal candidate is a strong leader who can operate independently in a fast-paced environment, guide teams, solve complex challenges, and confidently communicate with executive stakeholders. You will lead strategic SEO initiatives while helping evolve the organization's SEO offering across traditional search, AI-driven search, and emerging generative experiences.
Own end to end SEO strategy across clients, including technical SEO, content strategy, AEO, GEO, and organic growth initiatives.
Partner cross-functionally with paid media, analytics, content, strategy, and client services to ensure integrated execution.
Oversee technical SEO initiatives including audits, crawlability, indexation, site architecture, Core Web Vitals, and schema implementation.
Develop scalable SEO frameworks, workflows, and reporting structures to improve efficiency and execution quality.
Translate complex SEO insights and AI-driven search trends into clear, actionable business recommendations for stakeholders.
Support business development through SEO audits, strategic recommendations, proposal support, and solution design.
Analyze performance data to identify growth opportunities, troubleshoot challenges, and refine strategy.
The ideal candidate is a strong leader who can operate independently in a fast-paced environment, guide teams, solve complex challenges, and confidently communicate with executive stakeholders. You will lead strategic SEO initiatives while helping evolve the organization's SEO offering across traditional search, AI-driven search, and emerging generative experiences.
Key Responsibilities:
Lead and mentor a team of SEO professionals, driving performance, development, and a high-accountability culture.Own end to end SEO strategy across clients, including technical SEO, content strategy, AEO, GEO, and organic growth initiatives.
Partner cross-functionally with paid media, analytics, content, strategy, and client services to ensure integrated execution.
Oversee technical SEO initiatives including audits, crawlability, indexation, site architecture, Core Web Vitals, and schema implementation.
Develop scalable SEO frameworks, workflows, and reporting structures to improve efficiency and execution quality.
Translate complex SEO insights and AI-driven search trends into clear, actionable business recommendations for stakeholders.
Support business development through SEO audits, strategic recommendations, proposal support, and solution design.
Analyze performance data to identify growth opportunities, troubleshoot challenges, and refine strategy.