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Social Media Marketing Specialist - Lodi CA
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FrezCo Bev USA - eCommerce Marketplace
Lodi, CA (In Person)
$37,960 Salary, Full-Time
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Job Description
Job Overview We are seeking a dynamic and innovative Social Media Marketing Specialist to join our vibrant team in Lodi, CA. This role is perfect for a passionate digital marketing professional eager to elevate brand presence through compelling content, strategic social media management, and creative campaigns. As a key driver of our online engagement, you will craft captivating visuals, analyze campaign performance, and foster meaningful relationships with our audience. Your expertise will help us build brand awareness, boost e-commerce growth, and establish a strong digital footprint across multiple platforms. Duties Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility and audience engagement. Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives. Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules. Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling timely responses and reputation management. Implement targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to reach specific audiences and optimize ROI. Analyze web analytics and social media metrics via Google Analytics and platform insights to refine strategies and report on campaign performance. Collaborate with the public relations team to coordinate outreach efforts, press releases, and community engagement initiatives that enhance brand reputation. Skills Proficiency in social media management tools such as Hootsuite or Buffer for scheduling and monitoring campaigns. Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content. Knowledge of SEO best practices and keyword research techniques to enhance content discoverability. Experience with video editing and photography to produce engaging multimedia content. Familiarity with web analytics platforms like Google Analytics for tracking performance metrics. Ability to conduct social listening to gather insights on customer sentiment and industry trends. Excellent proofreading skills to ensure all content is polished and error-free. Understanding of branding principles, digital marketing strategies, and e-commerce platforms to support overall marketing goals. Strong relationship management skills for engaging with influencers, partners, and online communities effectively. Join us as a Social Media Marketing Specialist in Lodi, CA, where your creativity meets strategic thinking! Bring your passion for digital marketing to life by crafting compelling stories that resonate with audiences worldwide—empowering our brand's growth every step of the way! If you're passionate about social media, content creation, and growing brands, we'd love to hear from you. Apply today and help us bring Frezco Beverages USA products to more customers across the United States.