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Social Media Specialist
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Perceptiv
Pasadena, CA (In Person)
$52,500 Salary, Full-Time
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Job Description
Social Media Specialist Perceptiv Pasadena, CA Job Details Full-time $45,000 - $60,000 a year 14 hours ago Qualifications LinkedIn Email marketing Community management Attention to detail Communications Marketing analytics Community relationship building Instagram Copywriting Full Job Description Overview Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? As a Social Media Specialist, you will be the driving force behind our brand's online presence, transforming ideas into captivating content that resonates with diverse audiences. Your energetic approach will elevate our social media marketing efforts, leveraging your expertise to build vibrant communities and strengthen brand awareness. This paid role offers an exciting opportunity to innovate within a dynamic environment, where your creativity and strategic thinking will make a measurable impact. Responsibilities Develop and implement comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms. Create, curate, and manage engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily social media activities using platforms to schedule posts, monitor engagement, and analyze performance metrics. Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights to refine content strategies. Optimize content for SEO by integrating relevant keywords and conducting keyword research to increase visibility in search engine results. Manage paid advertising campaigns on Facebook and other platforms to boost reach and engagement through targeted Facebook Advertising strategies. Collaborate with public relations teams to enhance brand image through strategic relationship management and community engagement initiatives. Track web analytics using Google Analytics and web analytics tools to measure campaign effectiveness; generate reports for continuous improvement. Maintain high standards of proofreading and quality control to ensure all content aligns with branding guidelines and messaging consistency. Engage in graphic design and video editing projects to produce visually appealing multimedia content that captures audience attention. Experience Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns across multiple platforms. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite for multimedia content creation. Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling, monitoring, and analytics reporting. Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics for data-driven decision-making. Strong understanding of social listening tools and techniques to monitor brand reputation and industry trends effectively. Experience running paid advertising campaigns on Facebook or other social media platforms with measurable results. Excellent proofreading skills combined with the ability to craft compelling copy tailored for diverse audiences. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Familiarity with photography, video editing, and branding principles is highly desirable to produce high-quality visual content that aligns with overall marketing strategies. Join us as a Social Media Specialist if you're eager to energize our brand's digital voice while harnessing your creativity, strategic insight, and technical expertise!