Social Media Manager + Strategist

Back to jobs Social Media Manager + Strategist South San Francisco, California, USA Apply About You and The Role Zipline's communications team shapes and shares the company's story and impact. We develop and implement strategies and tactics to educate our target audiences about Zipline, tell stories that raise awareness about what we're doing and the impact that we're having, increase acceptance of and excitement for our system, and cultivate ambassadors. We are passionate storytellers and make complex topics simple and understandable. Zipline is in the middle of massively expanding in the U.S. and will be delivering food, medicine, retail items and more directly to people's homes in many states over the next few years. We are seeking a Social Media Manager + Strategist for our social media channels to own day-to-day community engagement across Zipline's social platforms and serve as the front line of our brand online. This role is responsible for engaging audiences in real time, shaping conversation, building trust and brand love, and helping foster an informed, enthusiastic, and supportive community around Zipline's mission, technology, and service. You must be a digital native, deeply plugged into culture, have strong creative instincts, be fast on your feet, have excellent judgment, and be highly attuned to tone, context, and risk. You'll thrive in this role if you are calm under pressure, are sharp and witty with language, are a hard worker, run towards fires not away from them, and energized by engaging directly with people at scale. Your work will strengthen our brand, engage our desired audience, and drive awareness of our mission and impact. It will play an instrumental role in buildings and defending our reputation, generating awareness and cultivating advocacy for Zipline's work and operations. By doing that, you'll help millions of people save time and get access to faster, more convenient and more affordable delivery that's better for the environment. This is an in-person role based in South San Francisco, with up to 20% travel. What You'll Do Own day-to-day community management across Zipline's global social platforms including Instagram, TikTok, X, YouTube, and emerging channels. Engage with audiences in real time by responding to comments, DMs, mentions, and trends with speed, accuracy, and strong judgment. Act as the voice of Zipline online, maintaining a consistent, human, and brand-aligned tone across platforms. Monitor social conversations, sentiment, and emerging issues; flag risks and opportunities early. Build a social/community engagement plan based on growth targets. Track performance, engagement, sentiment and iterate quickly based on platform insights and audience response. Lead the development and management of our cross channel posting schedule, including working cross functionally and holding other teams/team members accountable for deadlines. Monitor earned media content, select clips and share them on social accordingly. Support launches and key moments with elevated community engagement and moderation. Surface insights and analytics from the community and provide reporting to inform content, messaging, FAQs, and broader comms strategy. Maintain Zipline's brand voice and visual standards while moving fast and experimenting creatively. Partner closely with Communications, Social + Film, Marketing, and Operations as necessary. What You'll Bring 6+ years of experience managing social media communities for a brand, organization, or media company. Exceptional writing skills and strong instincts for tone, nuance, and audience context. Copywriting experience is a plus. Experience engaging with large, diverse audiences in fast-moving or high-visibility environments. Experience building a social media plan with growth targets, and executing against that is a plus. Digital native personality. Deep understanding of social platforms, culture, best practices, trends and formats. Proven judgment when navigating sensitive, complex, or high-pressure situations. Ability to multitask, prioritize, and stay calm while managing multiple live conversations. Excellent attention to detail, organization, and follow-through. Strong storytelling instincts. Experience working with media relations, creators, influencers and YouTubers is a plus. Excellent project management skills, judgment, attention to detail and ability to work cross-functionally and manage multiple projects at the same time. Desire and ability to travel for work (approximately 20%) You'll Thrive in the

Role If:

You like to work in fast-paced environments, are great at multitasking, and can go with the flow. You have excellent attention to detail. You are equal parts creative and strategic. You are intellectually curious and a team player. You are passionate and excited about Zipline's mission, impact and products. You're comfortable as an "intrepreneur," look for ways to continuous improve and take ownership. What Else You Need to Know This role is based out of our South San Francisco, HQ. The starting cash range for this role is $110,000-150,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more. Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies. We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply! Apply for this job

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