Social Media Marketing Specialist

Company Overview Wright Media is a well-established, 80-year-old diversified publishing, marketing, and advertising company with a specialized focus on the defense aviation and aerospace industry. Our innovative approach and commitment to excellence drive us to deliver impactful solutions for our clients. Overview We are seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to ensure our messaging resonates with target audiences. The job will also entail generalized research related to our editorial, industry and client base. This is a part-time job combining in-office and remote hours to accommodate your flexible schedule. Responsibilities Develop and implement engaging social media strategies aligned with brand goals across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage social media scheduling and publishing through applications to maintain consistent online presence. Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights to refine marketing tactics. Optimize content for SEO by performing keyword research and incorporating best practices to increase visibility. Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies. Requirements Proven experience in social media marketing, content creation, and digital advertising campaigns. Strong understanding of SEO principles, keyword research, and web analytics tools like Google Analytics. Experience with social listening tools and social media management platforms such as Hootsuite or Buffer. Knowledge of Facebook Advertising platform for creating targeted ad campaigns. Excellent proofreading skills with an eye for detail; ability to craft clear, engaging messaging. Familiarity with branding strategies, public relations practices, photography, video editing, and web analytics is a plus. Ability to manage multiple projects simultaneously while meeting deadlines. Join us as a Social Marketing Specialist to help shape our digital voice! Bring your creativity, technical skills, and passion for digital marketing to drive impactful campaigns that connect with audiences worldwide. We're excited to see how your expertise can elevate our brand presence!

Pay:

$25.00 - $40.00 per hour

Work Location:

In person