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Job Description
Position Summary:
Dezerland Park Orlando is seeking a highly creative, trend-savvy, and hands-on Social Media Manager to lead the park's digital presence across all social media platforms. This role is responsible for developing and executing engaging content strategies that drive brand awareness, increase audience engagement, promote attractions and events, and strengthen Dezerland's reputation as one of Orlando's most unique entertainment destinations. The ideal candidate lives and breathes social media, understands internet culture, knows how to capture viral moments in real time, and can seamlessly blend content creation, photography, videography, community engagement, and analytics into one cohesive digital strategy. This position requires someone who is highly organized, innovative, self-motivated, and capable of balancing both creative storytelling and strategic marketing initiatives in a fast-paced entertainment environment. Dezerland Park Orlando is more than Florida's largest indoor attraction we're a playground for families, friends, and teammates to come together and create unforgettable memories. With over 800,000 square feet of different attractions like a gel blaster arena, axe-throwing, pinball arcade, and even one of the world's largest auto museums, there's something here for everyone. But what really makes Dezerland special is our people. We're fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests.
Essential Duties & Responsibilities:
Social Media Strategy & Management Develop and execute comprehensive social media strategies across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms Build and maintain the park's brand voice across all social channels Create and manage monthly social media calendars aligned with promotions, events, attractions, partnerships, and seasonal campaigns Increase follower growth, engagement, reach, impressions, and conversion metrics through strategic content planning Monitor platform trends, algorithm updates, trending audio, and viral content opportunities to keep the park culturally relevant and competitive Develop innovative campaigns designed to increase ticket sales, attraction awareness, corporate events, birthday bookings, and tourism visibility Collaborate with internal departments to promote attractions, food & beverage offerings, events, car museum features, arcade experiences, and special activations Content Creation Capture high-quality photo and video content throughout the park Produce engaging short-form video content for TikTok, Facebook & Instagram Reels, & YouTube Shorts Edit and produce dynamic social-first content optimized for each platform Create graphics, motion graphics, stories, thumbnails, promotional assets, and digital advertisements Ensure all content reflects the energy, personality, and scale of the park's brand Maintain consistent visual identity and content quality across all channels Community Engagement & Brand Reputation Engage with followers through comments, direct messages, reposts, tags, and community interaction Monitor online reviews, social mentions, hashtags, and trending conversations related to the park Respond professionally and appropriately to customer inquiries and online feedback Help manage online reputation by addressing guest concerns and amplifying positive guest experiences Build relationships with influencers, media partners, local businesses, tenants, partners, and brand ambassadors Identify user-generated content opportunities and coordinate repost permissions Analytics Analyze social media performance metrics and campaign effectiveness using platform analytics and third-party tools Establish KPIs for engagement, reach, conversion, ticket sales, follower growth, and campaign performance Generate weekly and monthly reports with insights, recommendations, and strategic improvements Track ROI organic social campaigns Use analytics to optimize posting schedules, content performance, and audience targeting Photography & Videography Serve as the primary in-house content creator for photography and video production Capture promotional photography for attractions, events, food offerings, corporate events, and park experiences Coordinate content shoots with internal departments, talent, vendors, influencers, and partners Assist with media day preparation, influencer visits, and PR opportunities
Additional Responsibilities:
Assist and attend all in-house marketing events, or outreach marketing events as needed Assist with website content updates and digital marketing initiatives as needed Support public relations efforts with social-friendly assets and media materials Attend marketing meetings and contribute creative campaign ideas Stay informed on entertainment and social media industry trends Occasionally assist with graphic design, promotional materials, email campaigns, and advertising support
Qualifications:
4+ years of professional social media management, or content creation experience preferred Experience managing business social media accounts with proven audience growth and engagement success Strong photography and videography skills required Experience creating viral or high-performing short-form content strongly preferred Proficiency in Canva, Adobe Creative Suite, Photoshop, Lightroom, Premiere Pro, Illustrator, CapCut, PicsArt, and similar editing software Strong understanding of social media algorithms, analytics, and platform best practices Ability to multitask and adapt in a fast-paced entertainment environment Excellent written and verbal communication skills Strong organizational skills and acute attention to detail Ability to work independently while collaborating cross-functionally with multiple departments Experience with Meta Business Suite, TikTok Creator Tools, scheduling platforms, and content management tools preferred Must be comfortable appearing on camera when needed for content creation Must bring creative energy, initiative, and a proactive mindset
Preferred Skills:
Graphic design experience Experience working in entertainment, tourism, hospitality, theme parks, or attractions industries Basic understanding of paid social advertising campaigns Experience working with influencers and content partnerships Knowledge Microsoft softwares, WeTransfer, Dropbox, and collaborative cloud systems
Physical Requirements:
Ability to stand and walk throughout the park for extended periods Ability to lift and transport photography/video equipment when necessary Ability to work indoors and outdoors in varying weather conditions Availability to work nights, weekends, holidays, and special events as needed Benefits include: Competitive Salary Health, Dental, Vision, and Life Insurance Long and Short Term Disability Paid Time-Off and Holidays 401(k) Retirement Plan Yearly Performance Reviews Employee Discounts 25% off at
Deseo Grande Apartments Location:
Dezerland Park Orlando Job Type:
Full-time Benefits:
401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance Application Question(s): Will you now or in the future require sponsorship for authorization to continue working in the United States? Please share links to your social media portfolio, accounts you've managed, or any content you're proud of. Please provide a link to your LinkedIn profile. Describe your photography and videography experience. What equipment have you worked with and what types of content have you produced? Describe your approach to social media management, what drives your content strategy and how you stay ahead of trends? What is your desired pay rate?
