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Job Description
Position Details Posting Summary Position Title Social Media & Digital Content Specialist Division Administrative Services Department Marketing Job Description The Social Media & Digital Content Specialist is responsible for managing the College's social media channels and website content. This position creates and manages content that supports recruitment, retention, student success, and brand awareness while overseeing website content, accessibility, search optimization, and digital engagement. The position works collaboratively across campus to ensure the College's digital presence is accurate, accessible, engaging, and aligned with institutional goals.
DUTIES AND RESPONSIBILITIES
Develop and implement digital content strategies aligned with institutional goals. Create, edit, publish and share engaging content (e.g. original text, photos, videos and news). Maintain website content within a content management system (CMS). Manage college's social media accounts, including content, audience engagement, account governance, and implementation of best practices. Monitor website analytics, Search engine optimization (SEO) performance, social media metrics, and user engagement to improve visibility and effectiveness. Respond to website and social media inquiries. Ensure website and social media content complies with accessibility standards, digital compliance requirements, and institutional policies. Stay current with digital trends, emerging technologies, social media platforms, and content creation tools, and recommend opportunities for improvement. Support Marketing & Communications initiatives, recruitment efforts, events, publications, and special projects. Perform other duties as assigned. This is a full-time, grade 6, administrative position with an annual salary of $49,728. Benefits include health, dental, long-term disability and group life insurance, retirement, tuition waiver, paid vacation, sick leave and holidays. Required Qualifications Associate degree in Digital Media, Marketing, Communications, Web Development, Information Technology, or a related field; or equivalent professional experience. Experience creating and managing digital content and/or social media platforms. Strong writing, editing, and communication skills. Ability to create engaging written, photo, video, and graphic content. Knowledge of website management, content management systems (CMS), and digital publishing best practices. Understanding of website accessibility, search engine optimization (SEO), analytics, and digital marketing principles. Familiarity with HTML and CSS. Strong organizational, analytical, and problem-solving skills. Ability to manage multiple projects, priorities, and deadlines. Self-motivated and proactive with the ability to build relationships, collaborate effectively, and identify opportunities for content creation and audience engagement. Preferred Qualifications Experience with content management systems (CMS). Experience with website accessibility standards, analytics, and search engine optimization (SEO). JavaScript and similar web technologies experience a plus Familiarity with content creation tool such as video editing apps, social media management platforms, Canva, and other resources. Self-motivated and proactive with the ability to build relationships, collaborate effectively, and identify opportunities for content creation and audience engagement. Physical Demands Salary $49,728 Position Category Administration Position Type FT Hours Per Week 40 Grade/Level 6 Work Schedule Posting Detail Information Posting Number S171P Job Open Date 06/24/2026 Job Close Date
