Videographer and Social Media Coordinator (Social Media Specialist)

Department

ENROLLMENT MANAGEMENT

(IN-ENRL-IUINA) Department Information Optimizing our enrollment mix is crucial to the long-term viability of Indiana University (IU) Indianapolis. There are several factors that influence a student's college choice, persistence, graduation, and success. The Division of Enrollment Management is comprised of over 100 full-time staff in the Office of Undergraduate Admissions, Office of Financial Aid and Scholarships, Office of the Registrar, Office for Veterans and Military Personnel, as well as other areas supporting student enrollment. The Division also oversees and provides insight for its enrollment operations for the Fort Wayne and Columbus campuses. The Division is looking for individuals who value and embrace innovation, change, and entrepreneurial mindsets and approaches in advancing the mission of IU Indianapolis. Job Summary We're looking for a creative, versatile communicator who can bring stories to life through video and social media. The Videographer and Social Media Coordinator will be responsible for shooting and editing compelling video content, managing our social media presence across multiple platforms, and leading a small team of student ambassadors to support content creation. This role blends hands-on creative production with strategic digital communications, helping us engage prospective students and their families, strengthen the admissions brand, and showcase what makes IU Indianapolis stand out. Department-Specific Responsibilities Plans, shoots, and edits high-quality video content for web, social, and event use Collaborates with internal stakeholders to identify story opportunities and ensure videos align with brand and messaging goals Manages video assets, including archiving, captioning, and adapting content for different platforms Leads day-to-day management of official social media accounts (Facebook, Instagram, TikTok, YouTube, etc.) Develops and implements content calendars that align with organizational goals and audience interests Tracks performance analytics, providing insights and recommendations for growth and engagement. Stays on top of trends, tools, and best practices to keep content fresh and relevant Recruits, trains, and mentors student ambassadors who assist with social content creation Provides creative direction, feedback, and support to ensure student-generated content aligns with brand standards General Responsibilities Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content. May provide guidance to social media assistants Qualifications Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required Bachelor's degree in English, communications, journalism, public relations, or a related field

WORK EXPERIENCE

Preferred Experience shooting and editing video Motion graphics or animation experience Graphic design experience Leadership experience, particularly mentoring or supervising students/interns SKILLS Required Proficient written and verbal communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Preferred Familiarity with higher education, nonprofit, or mission-driven communications Excellent writing, editing, and storytelling skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong understanding of social media platforms, trends, and analytics. Proficiency with video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Work Location IU Indianapolis Indianapolis, Indiana Advertised Salary $45,000.00 - 49,000.00 annually Benefits Overview For full-time staff employees, Indiana University offers a wide array of benefits including: Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic group life insurance paid by IU Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death and dismemberment insurance Base retirement plan with generous IU contributions, subject to vesting Voluntary supplemental retirement plan options Tuition subsidy for employees and family members taking IU courses 10 paid holidays plus a paid winter break each year Generous paid time off plans Paid leave for new parents and IU-sponsored volunteer events Employee assistance program (EAP) Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification Career Level:

Core FLSA:

Exempt Job Function:

Marketing and Communications Job Family:

Social Media Click here to learn more about Indiana University's Job Framework. Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. Equal Employment Opportunity Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information. Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us Request Support Telephone:

812-856-1234