Web and Digital Content Specialist

JOB DESCRIPTION

At Great Lakes Outpost, we're very passionate (perhaps borderline obsessive) about the outdoor adventure industry and all the brands that fuel it. To be honest, we geek out on this stuff. We take pride in the gear we sell because we use it, and our goal is quite simple…to help real people find the right gear that enables real adventures. If this sounds like who you are, you love outdoor activities and enjoy working with others who share that interest, then the Great Lakes Outpost team may feel like home to you. We are currently seeking a web and digital content specialist to join our team! Those who are comfortable with e-commerce/digital environments with attention to detail will be comfortable in this position. The right candidate will have an enthusiasm for e-commerce, consumer experience, excellent time management skills and an ability to manage multiple tasks simultaneously while remaining positive and detail oriented.

OVERALL FUNCTION OF THIS POSITION

The web and digital content specialist will oversee the continued growth of the company through our website, email and social media outlets. You will be responsible for developing and implementing website graphic updates, supporting advertising campaigns (Google, Meta, email, and SMS) with content, creating organic social media content, and engaging with local customers. Additional duties will include content management tasks, including digital asset creation, maintenance of product images, attributes, descriptions, and other product content/data associated tasks in support of detailed and accurate e-commerce websites.

AREAS OF FOCUS

• Build online and local awareness through email and SMS marketing
• Create designs and content for Amazon A+ descriptions
• Create digital marketing materials for website pages, advertising campaigns, social media channels, and marketing events.
• Identify trends in search engine optimization, social media, content marketing, and online marketing

JOB REQUIREMENTS

INDUSTRY

KNOWLEDGE

• In-depth understanding of ski/snowboarding gear and culture
• General understanding of hiking, camping, climbing, biking gear and culture WEBSITE
• Create, schedule for, and execute website content updates via CMS
• Create landing pages for brands, services and events
• Optimize website content for search engines and customer navigation
• Act as quality control by identifying listing/data issues

ADVERTISING

• Create materials for local/print advertisements
• Develop social media ads - graphics, underlying interests, intentional audiences
• Create/organize digital content for Google and Meta ads
• Assist in optimizing advertising strategies based on budget, target demographic, and desired outcome

SOCIAL MEDIA

• Create strategy for organic content to drive traffic to the retail stores
• Develop and manage social media campaigns for both in-store and website traffic
• Design and schedule industry specific, engaging posts on Facebook and Instagram

DIGITAL MARKETING

- Product Data

• Stock images
• Features Lists
• Descriptions
• Attributes
• Video (if applicable)

BRANDING COLLATERAL

• Digital assets
• Banners
• Posters
• Event merchandise
• Work with brands to implement local advertisements (billboards, print ads, window clings etc.

)

SKILLS:

Experience with Omni-channel Commerce, CRM, CMS, and other graphic design software Proficiency in current computer/browser-based technologies and platforms is required Excellent written communication skills, including social media and website copy Experience with social media and website management a plus An understanding of skiing, snowboarding, climbing, or cycling Graphic design and/or photography experience (preferred) Strong team and interpersonal communication skills - commonly working with upper management Must be self-motivated, willing to take initiative and able to work independently Strong organizational skills and the ability to work on multiple projects simultaneously, prioritizing and completing requests in a timely/efficient manner

Job Type:

Full-time Pay:

$20.00 - $24.00 per hour

Benefits:

Dental insurance Employee discount Health insurance Paid time off Referral program Retirement plan Application Question(s): Please describe your experience with Google/Meta advertising campaign management. Please describe your experience with digital content creation and social media channel management. Please describe your experience with website content management. We're seeking a new member of our team that is as passionate about outdoor adventure as we are. Please describe the extent of your outdoor adventure experience (including what specific activities/sports you are involved in and the gear that you use).

Experience:

Graphic design: 1 year (Required) Social media marketing: 2 years (Required) Ski /

Snowboard:

3 years (Required)

Work Location:

In person