Social Media Specialist

Social Media Specialist Robert Half - 3.9 Kentwood, MI Job Details Temporary | Contract $30.40 - $35.20 an hour 1 day ago Benefits Disability insurance Dental insurance 401(k) Vision insurance Qualifications Community engagement Stakeholder engagement Writing skills Social media marketing strategy development Mid-level Digital campaign management Content scheduling Brand awareness campaigns Digital marketing performance monitoring Communication skills Full Job Description We are looking for a creative Social Media Specialist to support digital engagement initiatives for a growing company in Kentwood, Michigan. This Long-term Contract position is ideal for someone who can develop compelling content, strengthen brand visibility across social platforms, and help drive audience growth through thoughtful campaign execution. The role calls for a strong understanding of social channels, content planning, and performance-focused social media strategy.

Responsibilities:

Create and publish engaging social media content tailored to multiple digital platforms and target audiences. Plan and coordinate social media campaigns that support brand awareness, community engagement, and marketing goals. Manage day-to-day activity across social media channels, ensuring consistent messaging and timely updates. Develop content calendars and recommend posting strategies that align with campaign priorities and audience behavior. Monitor social media performance and identify opportunities to improve reach, engagement, and overall effectiveness. Collaborate with internal stakeholders to translate business objectives into clear and compelling social content. Stay informed on platform trends, best practices, and emerging opportunities to enhance the organization's social presence. Experience managing social media for a business, brand, or organization. Strong ability to create effective social media content for different audiences and platforms. Knowledge of planning and executing social media campaigns from concept through delivery. Familiarity with major social media channels and the unique content approach for each. Understanding of social media strategy, including audience engagement and performance improvement. Strong written communication skills with attention to tone, clarity, and brand alignment. Innovation starts with people. ® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use and Privacy Notice .