PAID Social Media Specialist

We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape.

Responsibilities:

• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.
• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.
• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.
• Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes.
• Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications.
• Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness.
• Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement.
• Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives.
• Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive.
• Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities.