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Social Media and Content Specialist
Job
Robert Half
Minneapolis, MN (In Person)
Full-Time
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Job Description
We are looking for a Social Media and Content Specialist to support a healthcare organization in Minneapolis, Minnesota through a short-term Contract assignment. This 5-week opportunity is expected to average about 32 hours per week and focuses on building engaging social content that strengthens audience connection across digital channels. The ideal candidate brings a strong eye for design, hands-on experience managing social media content, and the ability to balance creativity with day-to-day execution.
Responsibilities:
- Plan, develop, and manage both organic and sponsored social media posts across key digital platforms.
- Use HubSpot to organize content calendars, schedule campaigns, and publish materials in a timely manner.
- Track audience interaction across social channels and respond to trends in engagement and community activity.
- Produce short-form video assets designed for social-first platforms, including formats such as Instagram Reels.
- Partner with internal stakeholders to shape content direction and deliver campaigns that increase audience participation.
- Design visually compelling creative assets using Canva to support social storytelling and brand consistency.
- Contribute written and visual content that aligns with broader web and CMS-driven content initiatives.
- Apply AI-enabled content or video creation tools, when appropriate, to improve production efficiency and expand creative options.