Social Media Lead

Social Media Lead The Social Lights - 1.5 Minneapolis, MN Job Details Full-time $75,000 - $80,000 a year 21 hours ago Benefits Free parking Health savings account Health insurance Dental insurance Paid time off Cell phone reimbursement Vision insurance 401(k) matching Qualifications Cross-platform strategy Editorial project management Public Relations Customer communication Confidential information handling Bachelor's degree in communications Marketing Team leadership 5 years Coaching Slack Data reporting Bachelor's degree in public relations Microsoft Office Social media data Bachelor's degree in marketing Team development Bachelor's degree in journalism Key Performance Indicators Bachelor's degree in English Task prioritization Graphic design software Content performance analytics Client management Mentoring Journalism Communications Strategic communications English Senior level Full Job Description Description At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity. The Social Media Lead is a key leadership role responsible for translating social strategy into day-to-day execution across multiple accounts. This person ensures our content is not only platform-first and insight-driven but also aligned to business goals and client expectations. As a subject matter expert, the Social Media Lead guides content development, partners on social strategy, leads reporting narratives and nurtures junior talent. Key Responsibilities Strategic Oversight & Content Direction Own content vision and content calendars across assigned clients, ensuring creative consistency and audience relevance Lead content brainstorms and brief development in partnership with Creative and Strategy disciplines Translate client goals and KPIs into actionable editorial and engagement strategies Platform & Performance Mastery Act as the lead platform expert on assigned accounts, guiding best practices and content innovation Serve as the escalation point for complex engagement scenarios or sensitive community management issues Collaborate with Strategy partners to turn social data into meaningful narrative arcs, showing how content drives business impact Client & Cross-Team Collaboration Present work to clients with confidence, clarity, and strategic depth Collaborate with cross-functional teams to ensure all content is aligned with brand and campaign strategy Proactively identify content gaps, engagement opportunities, and creative risks worth taking Mentorship & Team Development Provide coaching and support to Social Media Managers and Associate Leads Lead internal reviews of content calendars, posts, and reports Share POVs, thought leadership, and trend intel with clients and the broader agency team Skills, Knowledge and Expertise Bachelor's Degree in Journalism, English, Public Relations, Marketing or related communications field 5+ years experience in a social, marketing, or communications role Agency experience preferred Strong communication skills - both verbal and written Prior social listening experience and comfort working with social listening tools Prior experience in navigating a social strategy process from insight-finding to content production Brings curiosity and the urge to explore what's next in the industry Well organized, strong time management and prioritization skills Able to maintain confidentiality with business relations, personnel matters, and proprietary matters Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack Benefits Health Insurance Dental Insurance Voluntary Vision Insurance HSA + Company Contribution 401k + Company Match Generous PTO Policy New Macbook Pro Cell Phone Stipend Paid Employee Parking Dog-Friendly Office About The Social Lights

WE POWER BRIGHTER FUTURES

® We're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity. The Social Lights complies with federal, state, and local laws regarding equal employment opportunity. We do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, or any other status protected by applicable law. Employment eligibility will be verified in accordance with U.S. employment laws. Benefits, paid leave, and workplace policies may vary by state.