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Director of Social
Job
Appalachian State University
Boone, NC (In Person)
Full-Time
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Job Description
Director of Social & Digital Media Department:
Special Projects-120010 Minimum Qualifications Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Special Note:
This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions. License/Certification Required Essential Job Functions Manage Official Social Platforms- Serve as the primary manager of App State Athletics' official social media accounts (Instagram, Facebook, X, TikTok, YouTube and emerging platforms) Develop Department-Wide Strategy
- Create and execute comprehensive, data-driven social media strategies that elevate the App State Athletics brand and support departmental goals Align Sport-Specific Messaging
- Work with individual sport programs and internal units to ensure consistent, coordinated and brand-aligned messaging across all digital channels Monitor Trends and Adapt
- Track platform trends, audience behavior and industry best practices to proactively adjust content strategy Lead Digital Campaigns
- Plan and execute multi-platform campaigns designed to grow brand awareness, increase engagement and support revenue-generating initiatives Use Analytics for Decisions
- Analyze performance metrics and produce regular reports to inform content decisions, optimize strategy, and support ticketing, sponsorship and marketing objectives. Engage Online Communities
- Monitor, respond to, and engage with followers across platforms to foster a positive and active digital community Coordinate Cross-Department Content
- Collaborate with marketing, sponsorships, ticketing, broadcast operations, development and other units to ensure cohesive and strategic content flow Produce High-Impact Content
- Utilize video, photo and graphic editing tools to create compelling digital content that adheres to brand standards and resonates with target audiences Oversee Student Assistants
- Supervise students who will assist with social & digital media campaigns, content creation and performance metrics analyses Support Website Operations
- Assist in managing App State Athletics' official website (appstatesports.com), including multimedia integration such as videos, galleries and social embeds Lead Non-Sport Digital Comms
- Play a key role in digital communication efforts for non-sport-specific departmental units and initiatives Strategic Comms Contact
- Act as the primary strategic communications contact for men's basketball and other assigned sports, providing digital coverage, storytelling and media relations support Other duties as assigned Knowledge, Skills, & Abilities Required for this Position The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics' official accounts.
Work Schedule/Hours:
Varies (includes nights, weekends and travel)Anticipated Hiring Range:
$45,000- 50,000 (Commensurate with experience)