Social Media Marketing Specialist

We are looking for a creative, detail-oriented Social Media Content Creator to develop engaging, on-brand content across social media platforms. This role focuses on content creation, including short-form video, photography, graphics, and captions, with the goal of increasing engagement, brand awareness, and audience growth. The ideal candidate has a strong creative eye, understands current social media trends, and can translate brand messaging into compelling visual and written content.

Responsibilities:

Create high-quality content for social media platforms such as Instagram, TikTok, Facebook, and others as needed Produce short-form video content, including reels, stories, and TikTok videos Capture and edit photos and videos for social media use Write engaging captions, headlines, and basic copy aligned with brand voice Plan and execute content according to a posting calendar Stay up to date with social media trends, formats, and platform best practices Adapt content for different platforms while maintaining brand consistency Assist with content scheduling and posting Ensure all content aligns with brand guidelines, tone, and visual identity Collaborate with marketing, creative, or leadership teams to support campaigns and launches Maintain a consistent look and feel across all social channels Monitor engagement metrics such as likes, comments, shares, and views Use performance insights to improve future content Identify what content resonates best with the audience

Qualifications:

Proven experience creating content for social media platforms Strong understanding of Instagram, TikTok, and short-form video trends Experience with video editing tools and content creation apps Excellent visual eye for composition, lighting, and storytelling Strong writing skills for captions and social copy Highly organized, detail-oriented, and able to meet deadlines Comfortable working independently and taking creative initiative

Key Skills:

Social media content creation Caption writing and storytelling Trend awareness Short-form video production Photo and video editing Time management and organization Creative problem-solving

Location:

Linden NJ Salary:

$65K - $75

K Pay:

$65,000.00 - $75,000.00 per year

Experience:

Social media marketing: 3 years (Required)

Location:

Linden, NJ 07036 (Preferred)

Work Location:

In person