Marketing & Digital Content Specialist

Marketing & Digital Content Specialist Sunrise Management & Consulting - 2.9 Latham, NY Job Details Full-time $26 - $32 an hour 1 day ago Benefits Paid holidays Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Referral program Qualifications Digital marketing campaign setup Marketing project management Increasing user engagement Social media engagement tracking Phone communication Client inquiry handling Marketing company internal data Digital brand management Customer inquiry handling Key Performance Indicators Video conferencing software Customer service through social media Image content creation Managing projects Marketing analytics Data-driven content Video conferences (communication methods) Content strategy alignment Digital design

Analytics Full Job Description Description:

Sunrise Management & Consulting and Property Gauge are seeking a creative, organized, and proactive Marketing & Digital Content Specialist to support marketing and communications initiatives across both organizations. This role blends digital marketing, social media management, online reputation management, and event coordination to help strengthen brand visibility, engage residents and customers, and support business growth. The Marketing & Digital Content Specialist will play an important role in maintaining the online presence of multiple apartment communities while also supporting the marketing efforts of a growing property technology startup. The position will be responsible for creating and managing social media content, updating property listing platforms, responding to online reviews and messages, and helping coordinate marketing initiatives and industry events. The ideal candidate is creative, detail-oriented, and comfortable managing multiple brands and projects simultaneously. This person should enjoy working in a collaborative environment and be excited about contributing to both real estate marketing and technology-driven innovation in the property management industry.

Key Responsibilities:

Social Media Management Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties. Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram. Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner. Track engagement metrics and help optimize content performance. Online Listings & Digital Presence Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites. Ensure listings are accurate, current, and aligned with property marketing goals. Assist with updating website content and online profiles as needed. Online Reputation Management Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites. Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards. Track trends in feedback to help identify opportunities for improvement. Content Creation & Marketing Support Assist with creating engaging marketing materials, announcements, and digital content. Develop graphics and promotional materials using tools such as Canva or similar platforms. Help coordinate marketing campaigns, announcements, and product updates. Support brand consistency across all digital channels. Events & Industry Engagement Assist in planning and coordinating resident events at apartment communities. Help coordinate logistics and promotional materials for industry trade shows and conferences. Support event communications and promotional outreach. Reporting & Analytics Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness Prepare monthly marketing reports with insights and improvement recommendations General Marketing Coordination Support overall marketing initiatives across both organizations. Help manage marketing calendars and campaign schedules. Assist leadership teams with marketing-related administrative and coordination tasks

Compensation & Benefits Salary:

$26 - $32 per hour 401(k) with Match Medical, Dental, Vision Insurance Paid Time Off Paid Company Holidays Referral Program This position will be accepting applications until Friday, June 5, 2026.

Requirements:

Qualifications:

3-5+ years of experience in marketing, social media management, communications, or a related field. Demonstrated experience managing multiple social media accounts or brands simultaneously. Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner. Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking. Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools. Experience coordinating marketing campaigns, events, or promotional initiatives. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Experience working with digital marketing analytics and engagement metrics to inform content strategy. Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred Qualifications:

Bachelor's in Marketing, Communications, Digital Media or similar fields Experience in real estate, property management, hospitality, or PropTech. Experience supporting trade shows, conferences, or industry events. Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces. Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus

Physical Requirements:

Prolonged periods of sitting and working at a computer, including viewing multiple screens and typing for extended periods Ability to communicate effectively via phone, video conferencing, and in person Occasional standing, walking, and moving between work areas or office locations Ability to lift and carry light materials (up to 15-25 pounds), such as marketing materials, event supplies, or equipment Visual ability to read and analyze digital content, including detailed text and graphics Manual dexterity to operate a computer, camera equipment, and other standard office or content creation tools Ability to travel occasionally for events, meetings, or on-site content creation Ability to set up and break down light event or promotional materials We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex (including pregnancy, gender identity, or sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.

Job Type:

Full-time Work Location:

In person