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Social Media Marketing Specialist
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Air America
Millbury, OH (In Person)
$31,200 Salary, Full-Time
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Job Description
Job Overview We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze performance metrics to connect with our audience authentically. Your energy and creativity will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our social media voice and make a meaningful impact in the digital marketing landscape. Responsibilities Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily social media activities using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize content timing. Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights to refine campaigns. Implement targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and engagement. Collaborate with cross-functional teams including public relations, graphic design, and e-commerce to ensure consistent branding and messaging. Analyze web analytics and social media metrics through Google Analytics and web analytics tools to measure campaign success and inform future strategies. Engage with followers by responding promptly to comments, messages, and reviews to foster positive relationships. Proofread all content for accuracy, clarity, and brand consistency before publishing. Stay updated on the latest digital marketing trends, platform features, and best practices in social media management. Requirements Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Hands-on experience with social media management tools like Hootsuite and Buffer (application). Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics. Familiarity with Facebook Advertising platform for creating targeted ad campaigns. Strong understanding of branding principles combined with excellent content creation skills including photography and video editing (video editing experience is a plus). Ability to manage multiple projects simultaneously while maintaining attention to detail. Excellent communication skills with a knack for proofreading and clear messaging. Experience in relationship management within online communities or public relations is advantageous. A proactive attitude towards learning new digital marketing trends and tools in a fast-paced environment. Join us as a Social Media Marketing Specialist where your creativity fuels our brand's growth! Bring your passion for digital storytelling to life by connecting with audiences worldwide through innovative campaigns that inspire engagement and build lasting relationships. This is more than a job — it's an opportunity to shape the future of our online presence while advancing your career in digital marketing!