Digital Marketing Specialist, Paid Social Media

Overview Great Day Improvements - Digital Marketing Specialist, Paid Social Media We're seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You'll own Meta and other paid social channels end-to-end—turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. If you love building, optimizing, and learning fast, this role is for you. Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity. Responsibilities Paid Social Strategy & Lead Generation

• Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing.
• Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule.
• Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels.
• Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS.
• Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen.
• Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners.
• Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations.
• Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team.
• Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking. Qualifications
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
• 5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments.
• Hands-on experience with Meta Ads Manager and familiarity with TikTok, Pinterest, and other paid social platforms.
• Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus).
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized, able to manage multiple projects in a fast-paced, results-driven environment.
• Collaborative mindset with the ability to work independently while partnering effectively with creative, analytics, web, and sales operations teams.
• Proactive and comfortable balancing creative storytelling with data-driven optimization.
• Solid attendance and reliability record

Preferred:

Experience with lead forms, offline conversions, and landing page testing/optimization (CRO).

Our Values:

Customer First:

Understand and shape customer needs, delivering distinctive value.

Entrepreneurial Drive:

Innovate and challenge the status quo to achieve growth.

Transparency & Trust:

Lead with humility, honesty, and accountability.

People-Focused:

Develop talent, build teams, and lead through collaboration.

Results-Oriented:

Drive execution and continuous improvement. GDI is an Equal Employment Opportunity Employer #INDGDI