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Cannabis Social Media Manager
Job
wellness institute of Bangor
Remote
$66,440 Salary, Full-Time
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Job Description
Overview Join our dynamic team as a Cannabis Social Media Manager and ignite the digital presence of a leading cannabis brand! In this role, you will craft compelling content, develop innovative social media strategies, and foster vibrant online communities. Your energetic approach will elevate brand awareness, engage diverse audiences, and drive growth across multiple platforms. If you thrive in a fast-paced environment and are passionate about digital marketing and branding within the cannabis industry, this is your chance to make a significant impact! Duties Develop and execute comprehensive social media marketing strategies tailored to the cannabis industry, ensuring alignment with brand goals and compliance standards. Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn using applications like Hootsuite and Buffer to schedule posts and monitor engagement. Conduct social listening to track brand sentiment, industry trends, and competitor activity; utilize insights to refine content strategies. Implement SEO best practices and keyword research to optimize content discoverability across digital channels. Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement. Build and nurture relationships with influencers, media outlets, and community partners through effective public relations efforts. Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports for continuous improvement. Oversee branding initiatives ensuring consistency across all digital touchpoints; coordinate with graphic designers for visual assets. Respond promptly to community interactions, fostering positive relationships while maintaining compliance with industry regulations. Experience Proven experience in social media management within the cannabis or related industries is highly preferred. Strong proficiency in social media management tools such as Hootsuite and Buffer; experience with scheduling, monitoring, and reporting functionalities. Demonstrated ability in content creation including graphic design (Adobe Photoshop, Adobe Illustrator), video editing, photography, and proofreading. Knowledge of SEO strategies, keyword research techniques, Google Analytics insights, and web analytics tools for data-driven decision-making. Experience managing Facebook Advertising campaigns or other digital advertising platforms is advantageous. Familiarity with public relations practices within regulated industries; excellent relationship management skills. Ability to multitask effectively in a fast-paced environment while maintaining attention to detail. Join us to lead innovative digital marketing initiatives that showcase our vibrant cannabis brand! Your creativity combined with analytical skills will help shape our online presence while adhering to industry standards. We're committed to supporting your growth through ongoing learning opportunities in digital marketing trends and industry regulations—empowering you to thrive professionally while making a positive impact in the cannabis community!