Cyclebar Worcester Social Media Coordinator

Job Overview We are seeking an energetic and detail-oriented Media Coordinator to join our dynamic team at Cyclebar Worcester. In this pivotal role, you will drive the brand's visibility and engagement through innovative media strategies, ensuring our cycling community continues to grow and thrive. Your passion for marketing combined with your expertise in digital and traditional media will help elevate our brand presence locally and beyond. This paid position offers a fantastic opportunity to develop your skills in a fast-paced, vibrant environment dedicated to health, fitness, and community connection. Duties Develop and execute comprehensive media plans across digital platforms including Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement. Conduct market research to identify target audiences, analyze competitors, and uncover new opportunities for brand growth. Monitor campaign performance using analytics tools such as Google Analytics; optimize campaigns based on data insights to improve ROI. Coordinate with creative teams to produce compelling print advertising, digital content, and promotional materials aligned with marketing strategies. Track industry trends in performance marketing, media planning, and social media marketing to keep campaigns innovative and effective. Skills Proven experience in performance marketing, media buying, and digital marketing strategies. Strong understanding of Google Ads management, Facebook Advertising platforms, and social media marketing best practices. Ability to analyze campaign data using analytics tools; translate insights into actionable improvements. Knowledge of market research techniques to identify target demographics and evaluate competitive landscapes. Skilled in media planning across various channels including print advertising and digital platforms. Creative mindset with the ability to develop engaging content for diverse audiences across multiple channels. Join us as our Media Coordinator at Cyclebar Worcester — where your strategic thinking fuels community engagement, your creativity drives impactful campaigns, and your enthusiasm helps us inspire more people to lead active lifestyles!

Job Type:

Part-time Pay:

From $17.00 per hour

Benefits:

Employee discount Flexible schedule

Work Location:

Hybrid remote in Worcester, MA 01606