Social Media Marketing Specialist

Social Media Marketing Specialist Alma Beauty - 5.0 Palo Alto, CA Job Details Contract $24.53 - $29.54 an hour 1 day ago Qualifications Photography Teamwork Paid advertising campaign management Graphic design Website traffic metrics analysis Graphic design software Relationship management Content scheduling Facebook Marketing analytics Proofreading Instagram Video editing Keyword topic research Stakeholder relationship building Full Job Description Job Overview Are you passionate about the dynamic world of social media and digital marketing? We're seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand's online presence! In this role, you will craft compelling content, manage diverse social media platforms, and develop innovative campaigns that engage audiences and drive growth. Your creativity and strategic mindset will help shape our digital voice, foster community relationships, and amplify our brand across multiple channels. Join us to make a meaningful impact through innovative social media strategies and creative storytelling! Duties Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily social media activities using scheduling tools like Hootsuite and Buffer to ensure consistent posting and timely responses. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage findings to refine campaigns. Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific demographics and maximize ROI. Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, track KPIs, and generate reports for continuous improvement. Foster strong relationships with influencers, partners, and community members through effective relationship management strategies. Requirements Proven experience in social media management, digital marketing, or related roles with a portfolio showcasing successful campaigns. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite for content creation. Strong knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics. Experience with social listening tools and platforms such as Hootsuite or Buffer for scheduling and monitoring social media activity. Skilled in video editing and photography to produce engaging multimedia content that resonates with target audiences. Knowledge of Facebook Advertising and experience managing paid campaigns to optimize reach and engagement. Excellent proofreading skills with keen attention to detail for crafting clear, compelling messages aligned with branding guidelines. Ability to multitask effectively in a fast-paced environment while maintaining a positive attitude; strong relationship management skills are essential. Join us as a Social Media Marketing Specialist where your creativity fuels our brand's story! We're dedicated to supporting your professional growth by providing opportunities to innovate in digital marketing while fostering a collaborative environment focused on success. This paid position offers you the chance to shape vibrant online communities while advancing your skills in a thriving industry!

Pay:

$24.53 - $29.54 per hour

Work Location:

Hybrid remote in Palo Alto, CA 94301