Social Media Marketing Specialist

Social Media Marketing Specialist Firecrown - 1.0 Chattanooga, TN Job Details Full-time 1 day ago Benefits Health savings account Health insurance Unlimited paid time off Dental insurance 401(k) Tuition reimbursement Paid time off Parental leave Employee assistance program Vision insurance Gym membership Life insurance Qualifications LinkedIn Community engagement YouTube X (Twitter) TikTok Content strategy Video editing Full Job Description Firecrown is a dynamic and rapidly growing company that specializes in acquiring and managing the world's leading lifestyle and enthusiast publications. It operates print and internet publications, e-commerce sites, marketplaces, develops aviation real estate, and provides financing solutions. We are looking for a savvy Social Media Marketing Specialist to be the digital engine behind FreightWaves Today . As the premier daily show covering the intricacies of the global supply chain, FreightWaves Today needs a marketer who can translate complex logistics data and expert interviews into viral, thumb-stopping content.

Your goal is simple:

Grow the audience, own the feed, and make FreightWaves Today the unmissable daily habit for every professional in the logistics industry. This position is open to candidates located within commuting distance to Chattanooga, TN. This will be an in-office position.

Key Responsibilities:

Show Promotion:

Develop and execute daily promotional strategies across LinkedIn, X (Twitter), YouTube, and TikTok, and other platforms to drive live viewership and on-demand plays.

Content Extraction:

Watch every episode of FreightWaves Today to identify "gold nuggets"—high-impact insights, heated debates, or breaking news—and turn them into high-performing short-form video clips.

Community Growth:

Actively engage with industry leaders and followers in the comments. You aren't just posting; you're starting conversations.

Brand Awareness:

Build the "FreightWaves Today" sub-brand within the broader Firecrown ecosystem, ensuring consistent visual identity and tone.

Data-Driven Iteration:

Track engagement metrics and "watch time" to understand what the audience craves, adjusting your content strategy in real-time.

The idea candidate will be:

A Content Native:

You understand the nuances between a LinkedIn post and a TikTok reel. You know how to write hooks that stop the scroll.

A Storyteller:

You can take a 10-minute deep dive on "ocean freight spot rates" and distill it into a 60-second clip that even a layperson finds fascinating.

Fast & Agile:

In the world of logistics and news, speed is everything. You can turn around clips and posts within hours of a live broadcast.

Technical Enough:

You have basic video editing skills (CapCut, Adobe Premiere, or similar) to add captions, b-roll, and polish to show clips.

Requirements:

Experience:

2+ years in social media marketing, ideally for a B2B media brand, news outlet, or podcast.

Platform Mastery:

Deep knowledge of LinkedIn, YouTube/YouTube Shorts, and other relevant social media platforms.

Industry Interest:

You don't need to be a logistics expert on day one, but you must be curious about how the world moves and eager to learn the "language of freight."

Portfolio:

A proven track record of growing an audience or managing social accounts for a personality-driven show. Why Firecrown? FreightWaves is the world's largest data and media platform for the industries that move the world. Joining the FreightWaves Today team means you'll be at the center of the most influential brand in the $10 trillion logistics industry. This is a full-time salaried position. Firecrown's compensation package includes company-paid benefit options, gym membership reimbursement, student loan reimbursement, unlimited PTO, and more. Candidates must be within commuting distance to Chattanooga, TN. Firecrown is an equal opportunity employer.

Benefits:

401(k) Dental insurance Employee assistance program Health insurance Health savings account Life insurance Paid time off Parental leave Tuition reimbursement Vision insurance

Work Location:

In person