Social Media Specialist

The Texas Optometric Association is seeking a social media specialist with in-depth knowledge of social media marketing and management. The ideal candidate will play a key role in developing and executing innovative digital marketing campaigns that drive member engagement, increase membership to the organization, and contribute to our overall digital marketing strategy. Responsibilities Develop and execute social media marketing strategies across social media platforms like Facebook, Instagram, LinkedIn, TikTok, X, and emerging social channels Provide actionable insights to improve social media efforts and stay current with the industry to keep social media content relevant Utilize social media marketing tools, monitoring tools, and analytics tools to refine strategies and track key performance indicators Present social media initiatives and results to the Executive Director and Board of Trustees, adapting strategies based on feedback and analysis Skills and Qualifications Proven experience as a social media specialist or similar role, with solid knowledge of social media marketing tools and strategies Extensive knowledge of social platforms, social media tools, and the distinct roles they play in a comprehensive digital marketing strategy Strong communication skills, both written and verbal, with the ability to craft compelling content that resonates within the industry Creative problem-solving skills with the ability to develop innovative strategies that maximize the impact of social media efforts Education and Training Requirements Bachelor's degree in marketing, communications, business, or a related field (in some cases, an excellent portfolio may be considered sufficient in lieu of degree requirements). Three or more years of professional experience managing social media accounts