Digital Media & Marketing Specialist

The Digital Media & Marketing Specialist plays a key role in shaping NAESP's digital presence and marketing strategy. This position develops and executes digital campaigns, manages social media channels, produces high-quality visual content, and amplifies NAESP's programs, advocacy efforts, and member value. Reporting to the Executive Director and Associate Executive Director of Communications, the Specialist collaborates across departments—including Membership, Advocacy, and Professional Learning—to support organizational goals through integrated digital marketing initiatives. Key Responsibilities Develop and implement digital marketing campaigns to increase awareness, engagement, and membership. Manage NAESP's social media presence across X/Twitter, Facebook, Instagram, LinkedIn, and YouTube, including content creation, scheduling, analytics, and paid campaigns. Produce compelling visual content (graphics, videos, photography, infographics) to support marketing and communications efforts. Explore and implement new digital tactics such as email marketing, banner ads, and SEO?informed content strategies. Manage photography and videography projects, including shoots, galleries, and short?form video production. Support communications planning and develop promotional timelines for major initiatives and events. Assist with content development for blogs, newsletters, email campaigns, and the NAESP website. Provide digital communications guidance to staff and volunteers. Requirements Demonstrated success managing social media channels and campaigns (organic and paid). Experience with social media tools (Hootsuite, Meta Business Suite, Creator Studio, etc.). Strong skills in analytics and reporting (Google Analytics, platform insights). Proficiency with Canva or similar design tools; familiarity with Adobe Creative Suite preferred. Experience with digital marketing techniques such as SEO, email marketing, geomarketing, and video marketing. Ability to produce and edit multimedia content (Photoshop, Final Cut Pro, Audacity, or similar). Strong writing, editing, communication, and project?management skills. Ability to work collaboratively across teams and manage multiple priorities.

Preferred:

Experience in an association, nonprofit, or education?focused organization. Knowledge of web design principles and content management systems. Familiarity with membership marketing strategies. Commitment to continuous learning and adaptability in a fast?moving digital environment.