Online Marketing Specialist

About us Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life. About the role This role will be primarily responsible for managing our paid social, affiliate and display channels under the guidance of the Sr. Online Marketing Analyst on the Online Marketing team. They will manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set up, partner management, bid and budget optimizations, creative development and trafficking, as well as performance analysis. This person will also be responsible for aligning campaign efforts with other internal teams and ensuring campaigns are set up with proper promotional messaging, as well as meeting performance objectives and benchmarks. The impact you can have

• Manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set up, partner management, bid and budget optimizations, creative development and trafficking, as well as performance analysis
• Oversee Display program, managing retargeting and prospecting partners, ensuring ads are traffic properly, campaign dates and budgets are correct and creative assets are updated and sent to right partners
• Develop an understanding of our Affiliate program, work closely with affiliate partner to review performance, manage affiliate network, book placements and optimize program/commissions based on results
• Assist with Paid Social program across various paid social partners, managing budget, optimizing bids, developing creative, trafficking ads and analyzing results, as well as aligning with brand team on social initiatives
• Helps build and manage digital audiences across partners for new and existing customers
• Build and manage relationships with digital partners to keep with latest offerings, gain competitive and industry insights and ensure campaign success
• Help with testing new channels, partners and audience segments for paid ad placement (e.g. Connected TV, Audio, Voice, etc.)
• Knowledge of key digital KPI's (e.g. ROAS, CPA, CPC, CPM, etc.…) and the process of pulling data from various ad platforms, third party tools and Adobe to gather and align data for analysis and insights
• Works with internal Analytics, CRM, Marketing and Creative teams to align efforts, manage resources and provide online marketing insights
• Basic understanding of the current digital landscape, emerging trends, top partners and synergies between channels You'll bring to the role
• Bachelor's degree required; preferably in economics, business marketing, or a related field
• 1-2 years in a online marketing role
• Strong computer skills (proficiency in Excel is required)
• Experience working with, analyzing, and interpreting data either in an academic setting or a
• related job function
• Creative skills and ability to write compelling search engine copy
• High attention to detail and superior time management
• Ability to manage multiple tasks and prioritize appropriately
• Excellent communication skills, particularly written
• Prior retail experience a plus Benefits You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies. Support for your individual development plus opportunities for career mobility within our family of brands. A culture of giving back
• local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP) Time off
• paid time off & holidays
• The target salary range for this role is: $50,000
• $60,000

On-site :

This position works on-site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham,MA .

• Any job offer will consider factors such your qualifications, relevant experience, and skills.

Eligibility of certain benefits and associate programs are subject to employment type and role.

Location:

Corporate Office-Talbots-Hingham, MA 02043

Position Type:

Regular/Full time Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.