Product Marketer, Mainframe Software Division
Job
Broadcom
Plano, TX (In Person)
$160,900 Salary, Full-Time
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Job Description
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Job Description:
- The Broadcom Mainframe Software Division is seeking a strategic, high-impact Product Marketer to join our thriving team. In this individual contributor role, you will lead the marketing strategy and execution for one or more core solution segments, including AIOps, DevOps, Data Management, Infrastructure, Security, & Beyond Code. This is an in-office (non-remote) position.
- Core Responsibilities
- + •
Strategy & Planning:
- Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics aligned with business priorities. +
Creative Content Authoring:
- Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories. +
Competitive Positioning:
- Incorporate market differentiation into all content and guide product teams on technical content creation. +
Field Engagement:
- Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks, that directly increase product adoption. +
Cross-Functional Leadership:
- Partner with Product Management, Sales, and Value Stream leaders to tackle prioritized business challenges. +
Performance Analysis:
- Structure quantitative analyses of product and account performance to drive data-driven decision-making. +
External Engagement:
- Support analyst relations, PR, and industry events.
- Requirements
- + •
Communication Mastery:
- Exceptional writing and presentation skills with the ability to influence stakeholders at all levels. +
Strategic Execution:
- Adept at managing budgets, project timelines, and complex cross-functional negotiations. +
Analytical Mindset:
- Strong skills in applying data to optimize marketing programs and portfolio performance. +
Collaborative Spirit:
- A self-starter who thrives in distributed teams and is eager to continually learn the evolving IT landscape.
Education & Experience:
- + Bachelors and 12+ years of related experience or Masters degree and 10+ years of related experience
Additional Job Description:
- Compensation and Benefits
- The annual base salary range for this position is $123,800 - $198,000.
- Broadcom is proud to be an equal opportunity employer.
- If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.
- Welcome!
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