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Job Description
Wholesale Sales Executive Excelsa Coffee, Inc. San Diego, CA Job Details Full-time $52,548.84 - $65,284.62 a year 1 day ago Benefits Health insurance Employee discount Qualifications Customer relationship building Territory sales Account development Beverage sales Territory management Food & beverage sales Full Job Description Wholesale Sales Representative Excelsa Coffee Inc. Full-Time • In-Person • San Diego, California Help Build the First New Coffee Category in Decades Coffee is one of the largest consumer products in the world. Yet nearly every coffee sold today comes from the same two species. Arabica and Robusta. Excelsa is different. Excelsa is a rare coffee species that delivers a distinct flavor profile, strong consumer interest, reduced agricultural inputs, and a compelling story for cafes, roasters, retailers, and coffee brands looking to stand apart in an increasingly crowded market. At Excelsa Coffee, we are building the supply chain, standards, sourcing relationships, and market presence needed to introduce Excelsa as a meaningful new category within coffee. We are looking for a Wholesale Sales Representative who is excited by the challenge of bringing something new to market. This is a sales role.
Your mission is simple:
Generate new wholesale accounts. Grow existing relationships. Help expand Excelsa adoption across the coffee industry. You will work directly with cafes, roasters, distributors, grocery buyers, hospitality groups, and coffee professionals looking for a better way to differentiate their businesses. Why Excelsa Excelsa offers customers a compelling alternative in a mature market.
It provides:
A distinct and differentiated flavor profile Strong consumer curiosity and marketing potential Reduced agricultural input requirements compared to conventional coffee production A unique story for cafes and coffee brands Competitive economics relative to specialty Arabica New opportunities for retailers and wholesale buyers to stand apart As the market becomes increasingly saturated with similar offerings, Excelsa gives customers something genuinely different to talk about and sell. The Role This role is focused on business development, relationship building, and revenue generation. You will identify opportunities, build relationships, conduct outreach, educate prospects, and help close wholesale business. You will work closely with leadership, operations, and customer support teams, but your primary responsibility is sales growth.
Location:
San Diego, California Type:
Full-Time • In-Person Core Responsibilities Generate new wholesale opportunities Build and maintain a strong sales pipeline Prospect cafes, roasters, distributors, retailers, and hospitality accounts Conduct outbound outreach through phone, email, events, and networking Schedule and conduct sales meetings and product tastings Manage accounts throughout the sales process Develop long-term customer relationships Attend industry events, trade shows, and networking opportunities Maintain CRM and sales activity tracking Collaborate with operations to ensure successful account onboarding Help identify new market opportunities and customer segments Meet and exceed sales targets and growth objectives What We're Looking ForMust-Haves Strong sales mindset Self-starter mentality Excellent communication skills Comfortable with outbound prospecting Strong relationship-building ability Organized and accountable Ability to manage multiple opportunities simultaneously Results-oriented and driven by performance Comfortable working in a startup environment Excited about helping launch a new category within coffee Bonus Experience Existing network within coffee, food service, hospitality, retail, or CPG Specialty coffee experience Wholesale sales experience Food and beverage sales experience Distribution experience CRM experience Startup experience Territory sales experience Trade show and event experience Who This Role Is For This role is for someone who: Loves building relationships Enjoys opening new accounts Is energized by business development Wants significant ownership and responsibility Thrives in startup environments Wants direct impact on company growth Is excited by introducing something new to market Wants to help build a nationally recognized coffee company At Excelsa, growth is earned through ownership. We value people who create opportunities, solve problems, and consistently move the business forward. Growth Path 01 — Wholesale Sales Representative 02 — Senior Account Executive 03 — Regional Sales Manager 04 — Director of Wholesale Sales As Excelsa expands across wholesale, retail, grocery, foodservice, and distribution channels, this role offers substantial growth opportunities for high performers.
Culture We care deeply about:
Ownership Accountability Curiosity Initiative Relationship building Long-term thinking Customer success Operational excellence We are building infrastructure, not trends. We are looking for people who want to build something meaningful and help create the future of coffee. Compensation Base Salary + Commission Performance-based growth opportunities tied directly to revenue generation and account development.
To Apply Send:
Resume Brief note on why Excelsa interests you Relevant sales, coffee, food and beverage, retail, or distribution experience Existing industry relationships or networks (if applicable) If you are excited about helping bring a new coffee category to market, we would love to hear from you.
