Digital Account Executive - Rapid City

Digital Account Executive -

Rapid City Michels Communications Corporation Rapid City, SD Posted/Updated:

Today Job Description Position Overview Michels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions. This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions. You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.

Solutions include:

Google Search Google Local Service Ads (LSA) Google Performance Max (PMax) Display & Retargeting Streaming TV (Hulu & OTT platforms) Paid Social (Meta platforms) Print Advertising across Michels publications The ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes. Key Responsibilities Business Development Identify and pursue new marketing partnerships across both print and digital Prospect and build relationships with local and regional businesses Schedule and lead meetings with business owners and decision-makers Present integrated marketing strategies focused on awareness, lead generation, and ROI Marketing Strategy Consultation Understand client business models, goals, and customer value Develop customized strategies using a mix of: High-intent digital platforms (Google Search, LSA, PMax) Retargeting and paid social campaigns Streaming/OTT platforms like Hulu Print publications for brand awareness and market positioning Educate clients on the relationship between brand awareness and lead generation Align budget, targeting, messaging, and media mix with business goals Account Management Build and maintain long-term client relationships Act as the primary point of contact for both print and digital clients Ensure campaigns are aligned with strategy and performance expectations Provide ongoing communication, insights, and recommendations Campaign Coordination Collaborate with internal digital strategists, designers, and editorial teams Ensure landing pages, creative, and messaging align across all channels Help guide optimization based on performance data (GA4, conversion tracking, etc.) Communicate updates, adjustments, and results to clients Sales Planning & Goal Achievement Meet or exceed monthly and annual revenue targets across print and digital Maintain an active pipeline of prospects and opportunities Track activity, proposals, and closed business within CRM Consistently follow up and move opportunities forward Community & Market Presence Represent Michels Communications in the Rapid City, SD business community Attend networking events and industry functions Build relationships that lead to long-term partnerships

Qualifications Required:

2-5+ years of experience in sales, marketing, or business development Strong communication and relationship-building skills Ability to confidently present strategies and close business Self-motivated with a results-driven mindset Ability to manage multiple clients and opportunities simultaneously

Preferred:

Experience in digital marketing, media sales, or advertising Familiarity with Google Ads, paid social, or print media Understanding of conversion tracking, lead generation, and ROI Existing relationships within the local business community Key Skills Digital and print sales expertise Strategic thinking and marketing consultation Understanding of paid media platforms (Google, Meta, OTT) Brand awareness vs. lead generation strategy Pipeline and CRM management Negotiation and closing Time management and organization Communication and presentation skills Personal Attributes The ideal candidate is: Competitive and performance-driven Entrepreneurial and self-motivated Comfortable advising business owners on marketing strategy Focused on outcomes, not activity Organized and accountable Driven to continuously improve and learn Compensation & Opportunity This role offers a competitive compensation structure, including: Base salary + commission Strong earning potential tied to performance across print and digital revenue Opportunity to grow within a rapidly expanding media and marketing company About Michels Communications Corporation Michels Communications Corporation is a Rapid City, SD-based media and marketing company specializing in integrated advertising solutions across both print and digital platforms. We partner with businesses to deliver conversion-focused marketing strategies—leveraging Google, social media, streaming TV, and high-impact print publications—to drive real, measurable growth.

Our approach is simple:

More qualified leads. Stronger brand presence. Better results.