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Social Media Account Manager
Job
Robert Half
Long Beach, CA (In Person)
Full-Time
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Job Description
We are looking for a Social Media Account Manager to joing an integrated marketing and advertising agency in Long Beach, CA - will shape and manage social media programs. This position blends strategy, content leadership, performance analysis, and client-focused planning to build strong digital presence across major platforms. The ideal candidate brings a sharp understanding of audience engagement, brand storytelling, and data-driven optimization within a fast-paced marketing environment.
Responsibilities:
- Build and direct multi-channel social media strategies for a portfolio of clients, ensuring each plan supports broader marketing and brand objectives.
- Prepare monthly social plans that outline campaign priorities, content direction, and engagement goals for individual accounts.
- Organize and maintain editorial calendars for both client and agency channels, keeping messaging timely, consistent, and aligned with campaign needs.
- Guide the development of organic social content, partnering with creative teams to deliver posts that reflect each brand accurately and connect with target audiences.
- Oversee day-to-day community engagement for priority accounts, providing senior-level support on audience interaction, brand voice, and response quality.
- Refresh social ad creative and messaging by using platform insights, performance trends, and market research to improve results.
- Monitor account performance and adjust channel tactics to expand reach, strengthen engagement, and improve overall effectiveness.
- Evaluate social metrics, competitor activity, and industry developments to identify opportunities for growth and recommend new approaches.
- Collaborate with cross-functional teams, including creative, copy, video, account, and digital specialists, while supporting and mentoring entry-level social media team members.