Director, Channel Strategies

Director, Channel Strategies The CBE Group, Inc. Des Moines, IA Job Details Full-time $85,000 - $90,000 a year 3 hours ago Benefits Health insurance Dental insurance Tuition reimbursement Paid time off Vision insurance 401(k) matching Opportunities for advancement Qualifications Statistics Stakeholder engagement Microsoft Excel Statistics Math Marketing analytics CRM system proficiency Productivity software Strategic communications Cross-functional collaboration Cross-functional team management Data-driven decision making Cross-functional communication Excel data analysis

Full Job Description Job Description:

We are seeking a strategic and results-driven Director of Channel Strategies to lead the development, execution, and optimization of our multi-channel growth initiatives. This role is fully remote and open to candidates across the United States. The ideal candidate brings a strong blend of analytical thinking, leadership, and hands-on experience building high-performing channel programs. What You'll Do Develop and execute a comprehensive channel strategy aligned with company growth objectives Identify, evaluate, and prioritize new channel opportunities (partnerships, affiliates, digital, etc.) Lead cross-functional collaboration with marketing, sales, product, and operations teams Analyze channel performance metrics and continuously optimize ROI and scalability Build and manage relationships with key partners and stakeholders Lead, mentor, and grow a high-performing channel strategy team Establish KPIs, reporting frameworks, and forecasting mode ls CBE Companies, a global provider of contact center services is adding a Director, Channel Strategies to our Operations Strategy Team as part of CBE's continued growth in the digital market. This role will lead the evolution of our enterprise communication strategy. We would LOVE to connect with you about this exciting career opportunity! As a result of exceptional performance and growth in our industry, we are looking for the "Best-of-the-Best" to join our winning team and support both recent and future growth! Why would CBE be a good fit for you? With over 1200 employees currently, CBE has been providing quality jobs throughout the US for 90 years—and we're still going strong because we offer employees: Excellent benefits package; medical, dental, and vision coverages, 401K retirement plan with company match, tuition reimbursement, paid time off, amongst many other perks! Ongoing training & support! Career culture with many opportunities for advancement! Come work for Training magazine Top 100 award winner! Also recently recognized for the second year in a row as a Top Workplace in the

USA, CBE

is committed to "doing the right thing"; we invest in you from the date of hire and throughout your career, allowing CBE to develop a successful workforce ready to solve problems for our clients. We pride ourselves on a diverse and inclusive corporate culture with a strong track record of success—and we're looking for people who value opportunity, challenge, innovation, results, and FUN! Invest in your future with a company that will invest in YOU! This newly created role will define, execute, and continuously optimize CBE's omni-channel engagement strategy across voice, SMS, email, IVR, web, and emerging digital platforms. The Director will bring a marketing-first mindset into the recoveries space, leveraging automation, AI, deliverability strategy, and data-driven decisioning to enhance consumer experience while maximizing resolution performance and compliance. This role partners closely with Operations, Engineering, Compliance, Business Intelligence & the Contact Center to orchestrate intelligent, compliant, and cost-effective communication strategies at scale.

Job Details:

Enterprise Omni-Channel Strategy Own and govern CBE's enterprise-wide omni-channel communication strategy. Design and manage channel waterfalls, cadence rules, and escalation paths based on consumer behavior, client requirements, and regulatory considerations. Balance digital-first engagement with live-agent interaction to optimize consumer outcomes. Establish KPIs, ROI frameworks, and performance benchmarks for all communication channels. Channel Configuration & Orchestration Oversee CRM letter series and cascading communication logic across USPS, email, SMS, and digital document delivery. Govern dialing platform strategy, including campaign logic and system configurations. Own phone strategy configuration, including TFN and LCID management. Partner with Operations Strategy Directors to configure system prioritization rules. Oversee IVA and web-based offer logic. Deliverability & Reputation Management Own enterprise email and SMS deliverability strategy (registration, vetting, throughput, content standards). Monitor & adjust sender reputation, domain health, and inbox placement metrics. Lead remediation efforts related to blocking, filtering, or reputation degradation. Establish and maintain strong relationships with wireless carriers (AT&T, Verizon, T-Mobile, etc.) and major email providers (Gmail, Yahoo, Microsoft). Data, Automation & AI Enablement Partner with Engineering and Business Intelligence teams to maintain global contact strategy fields across platforms. Enable intelligent channel decisioning and suppression logic using shared data. Support AI & ML driven tools including intelligent routing, agent assist, and automated messaging solutions. Use analytics and modeling to continuously refine channel performance. Cross-Functional Leadership Collaborate with Operations, Compliance, Business Intelligence & the Contact Center to ensure messaging aligns with brand, regulatory requirements, and client expectations. Deliver projects on time, on spec, and within scope. Serve as the enterprise subject matter expert on channel performance and digital communication strategy.

Job Requirements:

Bachelor's degree required (Marketing, Statistics, Mathematics, Economics, Finance, Accounting, or related field preferred). Will consider 8 years experience in the industry in lieu of degree. Must be able to obtain government clearance after hire. US Citizenship is required by the US government in order to obtain government clearance. Experience in digital marketing and consumer communication strategy required. Experience managing deliverability and performance of consumer-facing communication strategies required. Strong understanding of omni-channel orchestration, CRM logic, and communication platform configuration. Experience working with communication vendors and carriers strongly preferred. Analytical and business modeling experience preferred. Strategic thinker with strong operational execution capability. Deep understanding of communication compliance and provider policies. Advanced Excel and Microsoft Office proficiency. Strong analytical, mathematical, and creative problem-solving skills. Ability to interpret statistical and performance data to drive decisions. Strong cross-functional leadership and stakeholder management abilities. The starting pay range for this position is $85,000 - $90,000/year plus potential quarterly incentive. An individual's actual compensation will depend on the individual's qualifications and experience. CBE Companies is an Equal Opportunity Employer. CBE Companies is committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex (including pregnancy), sexual orientation, national origin, gender, genetic information, disability, veteran status, or other protected statuses in accordance with applicable federal, state, and local laws. Background check and drug testing required. #CF2 CBE Companies is an equal opportunity employer. We celebrate inclusion and are committed to creating a welcoming environment for all employees.