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Job Description
GENERAL SUMMARY
The Account Manager, Marketing serves as the primary liaison between the Marketing & Public Relations department and assigned service lines, departments and initiatives across CHKD Health System. This role is responsible for developing, coordinating and executing integrated, multi-channel marketing strategies that align with organizational priorities. Working in close partnership with internal stakeholders, the position ensures marketing and promotional initiatives are strategic, well-coordinated and effectively executed, showing measuring results. Reports to departmental leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Serves as the primary account lead for assigned service lines and departments, building strong relationships and acting as a trusted marketing advisor. Partners with internal clients to develop, implement, and evaluate comprehensive marketing plans, prioritizing initiatives that drive measurable results (e.g. access, volume growth, conversion, engagement). Translate business objectives into clear marketing strategies, campaigns, and deliverables, while continuously optimizing based on performance data and organizational priorities. Coordinates across marketing functions (digital, content, creative, media, PR) to ensure seamless execution of targeted, results-driven campaigns. Monitors and reports on campaign performance, providing insights and recommendations for optimization. Writes and edits content for a variety of channels, including web, print, presentations, and internal communications. Supports public relations efforts, including on-call responsibilities, ensuring messaging and visibility opportunities are strategically aligned with organizational priorities, brand standards, and reputation objectives. Maintains and demonstrates thorough knowledge of the organization's mission, strategic goals and values and regulatory requirements that guide work at CHKDHS. Manages multiple projects simultaneously, ensuring timely delivery, adherence to budgets, and alignment with organizational priorities. Performs all other duties as assigned.
LICENSES AND/OR CERTIFICATIONS
Required Licenses and/or Certifications None
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
Required Education and Experience Bachelor's degree in Communications, Marketing, Public Relations, or related field. At least three years of experience in marketing, advertising, communications or public relations, or related role. Required Knowledge, Skills and Abilities Demonstrates strong understanding of healthcare marketing, regulatory considerations (including HIPAA), and organizational policies. Strong skills in project management, communication, and strategic thinking. Ability to translate complex needs into clear, actionable marketing plans. Proficient in MS Office suite and AP Style.
WORKING CONDITIONS
Normal office environment with little exposure to excessive noise, dust, temperature and the like.
