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Director of Channel: Electrical, Electronics, E-Commerce

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Brady Worldwide, Inc.

Milwaukee, WI (In Person)

Full-Time

Posted 1 week ago (Updated 2 days ago) • Actively hiring

Expires 6/22/2026

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Job Description

We are seeking a high-impact Director of Channel Sales to lead and scale our distribution footprint across the Electronics, Electrical, and Amazon/E-commerce markets. This is a strategic leadership role responsible for managing a team of Channel Managers who serve as the primary link between our brand and our most critical partners. The ideal candidate is a seasoned strategist with a deep understanding of multi-channel distribution. You aren't just managing accounts; you are building a high-performance ecosystem. You will be responsible for the "big picture" strategy—aligning channel activities with corporate revenue goals while coaching your team to drive partner loyalty and operational excellence.
Team Leadership:
Manage, mentor, and develop a team of Channel Managers, ensuring they have the resources and guidance to exceed their individual and regional targets.
Channel Strategy & Expansion:
Design and execute the overarching channel roadmap. Identify untapped opportunities in the Electrical and Electronics sectors and lead the onboarding of new high-value distributors.
E-commerce & Amazon Governance:
Oversee the unique challenges of the Amazon/E-commerce marketplace, focusing on brand integrity, relevant assortment, risk mitigation, Buy Box stability, and MAP (Minimum Advertised Price) compliance.
High-Level Contract Negotiation:
Act as the subject matter expert for complex enterprise-level agreements. Lead high-stakes negotiations and program updates to ensure favorable terms and long-term profitability.
Executive Transparency:
Serve as the voice of the Channel. Regularly present performance metrics, pipeline health, and market outlooks to the executive leadership team.
Cross-Functional Synergy:
Partner with Product Management, Sales, Finance, HR and Marketing to ensure our product launches are synchronized with channel readiness and that we maintain a top position within partner portfolios.

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