Sales and Marketing Representative
Job
PGA of America
Carlsbad, CA (In Person)
Full-Time
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Job Description
Overview The Sales & Marketing Representative at Nippon Shaft is responsible for driving revenue growth and strengthening brand presence through a combination of sales execution and strategic marketing initiatives. This role manages key customer relationships, including OEMs, distributors, and golf shops, while supporting product positioning, promotional activities, and market expansion efforts. The position involves developing and executing sales plans, responding to customer inquiries and RFQs, managing order processes, and ensuring timely delivery. In parallel, the representative contributes to marketing strategy through market analysis, campaign development, event support, and collaboration with internal and global teams. This role requires a balance of commercial acumen, customer-focused service, and data-driven decision-making to support business objectives and enhance overall market competitiveness. Experience Required
- Four-Year College Degree Required
- Sales Excellence — must have proven abilities in sales from opening business opportunities to closing major deals needing significant perseverance and creativity; with a proven sales track record
- Ability to negotiate
- Self-disciplined, organized and motivated
- A Passion for Commerce and Business Numbers — must have the commercial, numerical and finance skills to unlock the key business issues of the customer and to find opportunities to improve the customer's commercial position through the intervention of our products
- Sector Knowledge — needs to be able to demonstrate insight into the business and competitive issues of customers.
- To achieve targets in line with the business strategy.
- Develop and implement business plans and forecasts for customers. Assist in effective forecasting of sales volumes on a monthly and budgetary cycle.
- To grow business volume through prompt responses to RFQs and meet profitability targets.
- Respond to, maintain and track customer purchase orders.
- Identify, initiate or assist in obtaining new business opportunities.
- Respond to a range of customer inquiries (examples: capacity verifications, RFQs, customer order status, cost works, program timing), ascertaining customer needs and resolving issues as appropriate in line with the business strategies.
- Develop, maintain and enhance solid business relationships with customers (and suppliers) to generate growth and maximize business opportunities; including the promotion of value-added products and services appropriate to the customer.
- Ensure all documentation is prepared/completed in accordance with relevant internal/external requirements and strategies.
- Keep the company management informed by preparing and submitting sales contracts, expense accounts, and weekly reports on inquiries, including quotes, sales potential and probability; and by reporting on progress towards sales goals as requested. Marketing & Business Development Responsibilities
- Develop and execute marketing plans aligned with overall business strategy, including brand positioning, product launches, and campaign planning.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities and provide strategic recommendations.
- Coordinate with internal teams and external partners to create marketing materials, presentations, and promotional tools.
- Support product lifecycle management by providing market feedback and participating in product planning and positioning discussions.
- Plan and support events, demo days, tour activities, and promotional activations to enhance brand visibility and customer engagement.
- Collaborate with global teams to ensure consistent brand messaging and effective market communication.
- Track marketing effectiveness using KPIs and reporting metrics to management.
- Other duties may be required or assigned as determined by management.
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