Job Description
Senior Manager, Events at
POP MART
Senior Manager, Events at POP MART
in Huntington Park, California Posted in 1 day ago. Type:
full-time Job Description:
Position Overview POP MART
is entering its next phase of U.S. growth. As we expand flagship stores, tiered retail formats, pop-ups, and brand activations, we are establishing a dedicated Events function to elevate customer experience and brand presence nationwide. The Senior Manager, Events will build this function from the ground up - defining strategy, developing scalable processes, managing budgets, and executing high-impact retail and brand activations across the U.S. This role requires a builder mindset. The ideal candidate thrives in ambiguity, operates with agility, and balances strategic thinking with hands-on execution. We are looking for someone who moves fast, learns quickly, and can translate creative vision into operational excellence. Key Responsibilities Function Build & Strategy Establish the U.S. events strategy aligned with brand, retail, and commercial goals Define event tiers (flagship openings, pop-ups, exhibitions, IP launches, community events) Build annual event roadmap and budget planning framework Develop scalable SOPs, vendor playbooks, and approval workflows Event Execution & Growth Lead end-to-end execution of retail store openings, pop-ups, exhibitions, and brand activations Manage external agencies, production vendors, and cross-functional partners Ensure events drive measurable outcomes: traffic, sales, brand awareness, community engagement Identify growth opportunities in new markets and emerging formats Operational Excellence Create standardized project management tools and timelines Establish cost controls and ROI tracking mechanisms Build vendor network across regions (West, Central, East) Ensure compliance with local regulations, mall policies, and safety requirements Cross-Functional Leadership Partner with Retail, Marketing, Visual Merchandising, Operations, and HQ stakeholders Translate global brand direction into locally relevant execution Provide field guidance and training for store teams supporting events Team & Capability Development Assess future team structure needs as the function scales Hire and develop event team members over time Foster a high-accountability, growth-oriented culture Qualifications 7+ years of experience in retail events, experiential marketing, or brand activations Proven experience building or scaling an events function Strong project management and budget ownership experience Experience managing multi-location retail activations Comfortable operating in fast-paced, high-growth environments Strong vendor negotiation and relationship management skills Ability to balance creativity with operational discipline Leadership Profile We are looking for someone who: Is agile and adaptable in evolving environments Demonstrates a growth mindset and ownership mentality Is comfortable building structure where none exists Can operate both strategically and tactically Is resilient, solutions-oriented, and execution-driven Thrives in a global, cross-cultural organization What Success Looks Like (First 12 Months) Defined U.S. events framework and governance structure Delivered successful flagship openings and IP activations Established measurable ROI tracking Built scalable processes to support multi-store growth Positioned events as a revenue-driving function, not just marketing support
