Marketing Coordinator

Saving Lives:

A Career with a Purpose

SUMMARY OF DUTIES

The Marketing Coordinator supports SunCoast Blood Centers' mission to save lives by increasing awareness of blood donation and strengthening community engagement. This role is responsible for executing marketing campaigns, coordinating events and outreach efforts, and maintaining the systems, materials, and logistics that keep marketing initiatives running effectively. This position works closely with the Director of Marketing and Community Engagement and cross-functional teams to ensure campaigns, events, and communications are delivered accurately, on time, and aligned with organizational goals. The ideal candidate is organized, dependable, detail-oriented, and motivated by mission-driven work.

ESSENTIAL JOB FUNCTIONS

Marketing Campaign Execution and Systems Support Execute marketing campaigns across email, SMS, CRM, and social media platforms Build, schedule, and deploy campaigns within marketing systems Maintain campaign calendars and track deadlines to ensure timely execution Support audience segmentation, list management, and targeted outreach efforts Collaborate with recruitment, operations, and leadership to align messaging with donor collection needs Content and Creative Support Create and coordinate print and digital marketing materials, including flyers, signage, emails, presentations, and social media graphics Maintain consistent brand voice and visual identity across all communications Draft, edit, proofread, and format content for donor-facing and internal communications Prepare marketing materials for campaigns, events, and outreach initiatives Event and Program Support Coordinate logistics for blood drives, community events, donor recognition efforts, and promotional campaigns Prepare and organize materials, signage, giveaways, and supplies for events Provide on-site event support, including setup, execution, and breakdown Coordinate with vendors and assist with event-related ordering and planning Track participation and assist with post-event follow-up and feedback collection Community Outreach and Engagement Support relationship-building with local businesses, schools, and community partners Assist in identifying outreach and partnership opportunities Represent SunCoast Blood Centers at community events and networking opportunities Support promotion of campaigns and events within the local community Marketing Materials, Inventory, and Administrative Support Coordinate distribution of marketing materials and donor incentives to donor centers and mobile teams Maintain accurate inventory of marketing supplies and promotional items Assist with vendor coordination, ordering, and tracking of materials Maintain organized records of campaigns, contacts, inventory, and partnerships Support basic reporting, tracking, and data entry related to marketing initiatives Additional Responsibilities Participate in organizational meetings and professional development activities Perform other duties as assigned to support organizational success

CORE COMPETENCIES AND EXPECTATIONS

Regular, reliable, and timely attendance is essential to support the life-saving mission of the organization Demonstrates a strong commitment to delivering an exceptional donor and community experience through all marketing, events, and interactions Operates with accountability, professionalism, and alignment to SunCoast Blood Centers' mission, values, and brand standards Maintains strict confidentiality of donor, patient, and employee information at all times Demonstrates strong attention to detail and follow-through in the execution of marketing campaigns, materials, and event logistics Supports alignment between marketing initiatives and operational collection goals to help drive donor participation Utilizes available data, feedback, and direction to support continuous improvement in marketing activities and outreach efforts Represents SunCoast Blood Centers professionally in the community, contributing to positive brand presence and donor engagement

MINIMUM QUALIFICATIONS

Education

• High school diploma or equivalent required
• Associate's degree in marketing, communications, or a related field preferred Experience
• 1-3 years of experience in marketing, communications, community outreach, or a related field
• Experience in nonprofit, healthcare, or community-based organizations preferred Knowledge, Skills, and Abilities
• Strong organizational and time management skills with the ability to manage multiple priorities
• Excellent written and verbal communication skills
• Ability to work independently and meet deadlines in a fast-paced environment
• Proficiency with Microsoft Office and ability to learn marketing platforms, CRM systems, and databases
• Strong attention to detail with consistent follow-through
• Ability to interact professionally with internal teams, donors, and community partners

PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Physical Requirements

• Ability to sit, stand, and walk for extended periods
• Ability to lift and carry up to 25 pounds, including event materials and supplies Environmental Requirements
• Primarily office-based with regular participation in community events
• Local travel required to donor centers, events, and community locations
• Must be able to work occasional evenings and weekends based on event and campaign needs

ADDITIONAL REQUIREMENTS

Regular, dependable attendance and punctuality are essential to this role Must possess and maintain a valid driver's license and reliable transportation

EQUAL OPPORTUNITY AND WORKPLACE COMMITMENT

Equal Employment Opportunity (EEO) Statement SunCoast Blood Centers is an Equal Opportunity Employer. We value diversity and inclusion and prohibit discrimination based on any legally protected characteristic. Americans with Disabilities Act (ADA) SunCoast Blood Centers is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state law. Employees must be able to perform the essential functions of the position, with or without reasonable accommodation. Individuals requiring accommodation should contact Human Resources to initiate the interactive process. At-Will Employment Disclaimer Employment with SunCoast Blood Centers is on an at-will basis, which means either the employee or the organization may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law. Application Process Interested applicants may apply through the SunCoast Blood Centers website or as otherwise directed. Disclaimer This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list and may be revised at any time to reflect organizational needs.