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Marketing Coordinator
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Uplyft Capital
Dania Beach, FL (In Person)
$40,451 Salary, Part-Time
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Job Description
Marketing Coordinator Uplyft Capital Dania, FL Job Details Part-time $32,000 - $47,000 a year 1 hour ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Life insurance Qualifications Social media advertising campaigns Social media advertising Google Ads Certification Automation Content writing Lead generation SEM campaigns Conversion optimization Pay-per-click (PPC) advertising TikTok Facebook AI-driven automation SEM ad copywriting AI Paid search marketing Copywriting Paid search advertising campaigns Full Job Description About Uplyft Capital Uplyft Capital is a fast-growing merchant cash advance (MCA) and alternative business funding company. We help small businesses access working capital quickly and efficiently across multiple industries. We are looking for a results-driven marketer who can own lead generation end-to-end and directly impact funded deals. Role Overview We are seeking a Performance Marketing Manager who can independently plan, execute, and optimize digital marketing campaigns that generate high-quality MCA leads . This is not a junior role or reporting-only position. You will be responsible for strategy, execution, optimization, and performance across paid media, funnels, and analytics. Key Responsibilities Paid Media & Lead Generation Build, manage, and optimize Google Ads campaigns (Search, Display Ads) Conduct keyword research and manage negative keywords Write high-converting ad copy aligned with MCA compliance standards Optimize cost per lead (CPL) and funded-deal ROI Experience with Meta Ads or TikTok Ads is a plus Creative & Copywriting Write ad copy, landing page headlines, and funnel messaging Develop and test different MCA marketing angles (speed, flexibility, industry-specific hooks) Collaborate with designers or guide creative direction when needed Funnels & Conversion Optimization Own landing pages, forms, and click-to-call funnels Improve conversion rates from click → lead → funded deal Understand when to push call leads vs form leads Work with sales to ensure lead quality alignment SEO & Organic (Secondary Focus) Understand revenue-driven SEO strategy (not just backlinks) Identify high-intent keywords that convert for MCA Support long-term organic growth initiatives Analytics & Reporting Track performance from lead to funding Analyze ROI, CPL, conversion rates, and call quality Use tools such as Google Analytics, call tracking, and CRM attribution Make data-backed decisions and optimizations Required Qualifications 3+ years experience in performance marketing or digital marketing Hands-on experience running PPC Ads (Google, Facebook and Tiktok) Strong copywriting skills (you write your own ads) Experience with lead generation for financial services, MCA, loans, or high-intent services Ability to work independently and own outcomes Strong analytical and optimization mindset Experience with AI workflows + automation Experience with Webflow or similar. 2+ years experience creating ads and content. Preferred Qualifications Experience marketing MCA or alternative lending Experience with call tracking and CRM attribution Meta or TikTok Ads experience Landing page tools (Webflow, Unbounce, ClickFunnels, etc.) What Success Looks Like High-quality, fundable MCA leads Improved CPL and ROI Clear visibility from ad spend → funded deals Consistent pipeline growth Compensation Competitive salary based on experience Performance-based incentives available Growth opportunity in a fast-scaling company Location Dania Beach, FL ( in office) How to Apply Apply with your resume and be prepared to discuss: Campaigns you personally ran Copy you personally wrote How you would approach MCA lead generation in your first 30 days Please note: This role requires hands-on experience managing paid campaigns and writing ad copy. Reporting-only or junior experience is not sufficient for this position.