Area Marketer

Job Description We are seeking a dynamic and results-oriented Area Marketer to join our growing Home Health Agency team. As an Area Marketer, you will play a crucial role in expanding our business by generating and nurturing business leads within a designated geographic area. This position requires a strategic thinker with a keen understanding of the healthcare industry, strong networking skills, and a passion for promoting quality home health services. 1.

Market Analysis and Research:

• Conduct thorough market research to identify key opportunities and trends in the home health industry within the designated area.
• Analyze competitor activities, pricing strategies, and service offerings to develop a competitive edge.

2.

Lead Generation:

• Develop and implement effective lead generation strategies to attract potential clients, referral sources, and partnerships.
• Build and maintain a robust pipeline of business leads through networking, cold calling, and relationship-building activities.

3.

Relationship Building:

• Cultivate and maintain strong relationships with healthcare professionals, physicians, community organizations, and other potential referral sources.
• Attend relevant industry events, conferences, and community gatherings to enhance the agency's visibility and reputation.

4. Collaboration with

Internal Teams:

• Work closely with the agency's clinical and administrative teams to ensure seamless coordination of services and a positive client experience.
• Provide feedback on market trends and competitor activities to help refine service offerings and marketing strategies.

5.

Marketing Collateral Development:

• Collaborate with the marketing team to create compelling promotional materials, presentations, and other collateral to showcase the agency's services and benefits.

6.

Data Analysis and Reporting:

• Monitor and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and other relevant metrics.
• Provide regular reports on lead generation, conversion rates, and overall market performance.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements

• College degree in related field a plus
• Experience in home health, hospice or Durable Medical Equipment (DME) sales preferred.
• Reliable transportation , active automobile insurance and valid FL Driver's license
• Excellent verbal and written communication skills
• Results-driven mindset with a focus on achieving and exceeding targets
• Must have outstanding presentation skills and ability to present to large groups of people.
• Experience and competency with use of computers, smart phones, Microsoft Office and clinical or sales software
• Excellent organizational and interpersonal skills