Marketing Coordinator

Marketing Coordinator Prep Obsessed Palm Beach Gardens, FL Job Details Part-time | Full-time $25 - $40 an hour 2 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Employee discount Qualifications Marketing project management E-commerce Attention to detail Computer skills Managing projects Facebook Marketing analytics Marketing operations Copywriting Full Job Description Prep Obsessed is a boutique retailer looking for a marketing professional to help drive brand growth, customer engagement, and sales across multiple channels. We're looking for someone who understands both the creative and technical sides of marketing and can execute campaigns from concept through analysis. The ideal candidate is comfortable building email campaigns, managing advertising audiences, reviewing analytics, and identifying growth opportunities. While this role does not primarily focus on content creation, we are looking for someone who can effectively repurpose existing content across multiple platforms and contribute to the overall marketing strategy. This position can be either part-time or full-time for the right candidate. Responsibilities Email Marketing Create, schedule, and optimize email marketing campaigns Build and maintain email automations and customer journeys Segment audiences and develop targeted marketing campaigns Monitor campaign performance and recommend improvements Write compelling email copy that aligns with the Prep Obsessed brand voice Paid Advertising Assist with Meta advertising strategy and execution Create, test, and optimize ad campaigns Build and manage custom audiences, retargeting campaigns, and lookalike audiences Analyze advertising performance and provide recommendations for improvement Monitor advertising budgets and campaign results Content & Social Media Support Use existing content and assist in creating engaging content for Instagram, Facebook, TikTok, and other social platforms Assist in executing TikTok growth initiatives through consistent posting, content repurposing, and performance monitoring Repurpose existing content into multiple formats and platforms Monitor trends and identify opportunities for high-performing content and campaigns Marketing Operations & Strategy Coordinate marketing calendars around launches, promotions, live sales, preorders, and special events Maintain a cohesive brand voice and visual identity across all platforms Analyze marketing performance metrics and identify growth opportunities Collaborate with leadership on marketing strategy and campaign planning Stay current on platform changes, marketing trends, and industry best practices Assist with occasional live sale support and event marketing as needed Qualifications Required Strong written communication and copywriting skills Strong organizational and project management abilities Ability to work independently with minimal supervision Comfortable managing multiple projects and deadlines simultaneously Strong computer skills and ability to quickly learn new software platforms Interest in marketing, ecommerce, retail, and customer engagement Preferred Marketing experience, internships, coursework, or other relevant experience Experience with email marketing platforms such as Klaviyo Experience with Meta Business Suite and Ads Manager Experience with Shopify, Google Analytics, Canva, CapCut, or similar platforms Experience working in retail, ecommerce, boutique, or direct-to-consumer businesses Ideal Candidate Understands both marketing strategy and execution Is highly organized and detail-oriented Can take ownership of projects from start to finish Uses data and analytics to make decisions Has a strong understanding of social media trends and consumer behavior Brings ideas to the table and enjoys testing new marketing concepts Success in This Role Increased email engagement and revenue Effective audience segmentation and customer targeting Improved advertising performance and return on ad spend Consistent execution of launches, promotions, and marketing calendars Growth in customer engagement across marketing channels Schedule & Compensation Part-time or full-time available for the right candidate Full-time employees are eligible for medical, dental, vision, and 401(k) benefits Compensation based on experience To Apply Please submit your resume along with examples of marketing campaigns, content, social media accounts, school projects, internships, portfolios, or other relevant work. Applicants selected for interviews should be prepared to discuss topics such as: How you would grow a boutique brand's social media presence What metrics you would review after sending a marketing email How you would evaluate the success of a Meta advertising campaign How you would approach audience targeting and customer segmentation Marketing campaigns, projects, or initiatives you've worked on and what you learned from them

Pay:

$25.00 - $40.00 per hour

Benefits:

401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

In person