Marketing Coordinator

Role Overview The Marketing Coordinator will support marketing initiatives for both Lalani Ventures and Underground Atlanta. This individual must possess strong marketing literacy across the various industries in which Lalani Ventures operates, along with a deep understanding of Underground Atlanta's evolving identity, events, entertainment programming, retail activity, and leasing initiatives. This role requires a highly organized and creative individual capable of managing multiple projects simultaneously while maintaining a cohesive brand identity across digital, print, and physical platforms. Key Responsibilities Brand Management & Strategy Develop, maintain, and evolve brand identity, voice, and positioning across all platforms Ensure consistency across all visual, digital, and physical brand touchpoints Build long-term content strategies and marketing calendars LinkedIn & Digital Content Management Manage LinkedIn presence with approximately 3-4 posts per month, including: Development progress updates News accolades and earned media placements Neighborhood connectivity and community engagement pieces Announcements and new releases Develop content strategy and posting schedules 1-2 months in advance Capture photo and video content Create digital marketing assets and branded content Write short-form and long-form copy Manage social engagement by responding to comments and interacting with network connections Social Media Management Coordinate with Underground Atlanta's retained agency, Design Bee, on social media execution, curation, and strategy Produce additional graphic and promotional content for Underground Atlanta campaigns Gather content during events, activations, and key property moments Plan and execute paid media campaigns across digital, print, and out-of-home (OOH) channels Develop campaigns promoting events, openings, leasing activity, and major initiatives Website Management Maintain and update website content, photos, and information Coordinate outsourced development and third-party website edits Manage external agencies, vendors, freelancers, and developers Provide clear project expectations, assets, templates, and copy Write and edit website copy Manage SEO strategy and monitor performance analytic Networking, Partnerships & Industry Outreach Build relationships with local and international industry publications Identify networking opportunities, conferences, and outreach initiatives Represent the company at events to strengthen partnerships and brand awareness Advertising, PR & Communications Develop public relations and communications strategies Conduct outreach and maintain relationships with local and international media publications Create digital and print marketing assets Manage copywriting across campaigns, press materials, social media, print, and online platforms Analytics & Reporting Track and report marketing performance across platforms, including: Campaign performance Website traffic Engagement metrics ROI analysis Use analytics and performance data to improve strategy and execution Qualifications Strong understanding of branding, social media, content strategy, and digital marketing Strong copywriting and communication skills Experience with Adobe Creative Suite, Canva, or equivalent design platforms Ability to work in fast-paced environments and manage multiple priorities Comfortable attending events and capturing live content Knowledge of Atlanta culture, media, and development landscape preferred

Pay:

$50,000.00 - $55,000.00 per year

Benefits:

401(k) Dental insurance Health insurance

Experience:

Marketing:

2 years (Required) Ability to

Commute:

Atlanta, GA 30303 (Required)

Work Location:

In person