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Automotive Marketing Coordinator
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Napleton Auto Goup
Oakbrook Terrace, IL (In Person)
Full-Time
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Job Description
Automotive Marketing Coordinator Napleton Auto Goup Oakbrook Terrace, IL Job Details Full-time 3 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Flexible schedule Qualifications WordPress E-commerce Graphic design Facebook Marketing analytics Full Job Description Napleton Auto Group - Corporate The Napleton Automotive Group is a family-owned, top-30 U.S. dealer group with rooftops across Illinois, Wisconsin, Indiana, Ohio, Pennsylvania, and Florida. We have been selling and servicing cars for more than 90 years. Job Overview We are seeking an energetic and detail-oriented Automotive Marketing Coordinator to drive our brand presence and customer engagement across multiple channels. In this dynamic role, you will develop and execute innovative marketing strategies tailored to the automotive industry, leveraging digital tools and creative content to boost dealership visibility and sales. Your passion for marketing combined with your automotive knowledge will help us connect with our target audience effectively, ensuring our brand stands out in a competitive marketplace. This paid position offers an exciting opportunity to grow your career in a fast-paced, results-driven environment. Duties Develop and implement comprehensive multichannel marketing campaigns, including digital marketing, social media marketing, print advertising, and email marketing strategies. Manage content creation for websites, social media platforms, and promotional materials using Adobe Creative Suite tools. Optimize online presence through SEO best practices and manage advertising campaigns on platforms such as Facebook Advertising, Google AdWords, and Google Analytics. Coordinate with product management teams to align marketing initiatives with vehicle launches and promotional events. Conduct research on market trends, customer preferences, and competitor activities to inform strategic decisions. Oversee marketing automation tools to streamline campaigns and improve performance marketing efforts. Track campaign performance using analytics tools; prepare reports to evaluate ROI and recommend improvements for future initiatives. Experience Proven experience in digital marketing, content marketing, or multichannel marketing within the automotive or related industry. Strong knowledge of SEO, social media marketing, advertising sales, and performance marketing techniques. Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and E-commerce platforms. Familiarity with Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms. Experience managing budgets for advertising campaigns and executing B2B marketing strategies. Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences. Prior experience in research-driven roles that require analytical thinking and strategic planning. Join us as an Automotive Marketing Coordinator and become a vital part of a vibrant team dedicated to elevating our brand through innovative marketing solutions!