Senior Coordinator of Marketing and Communications

at University of Illinois in Urbana, Illinois, United States Job Description Senior Coordinator of Marketing and CommunicationsSiebel School of Computing and Data ScienceThe Grainger College of EngineeringUniversity of Illinois Urbana-ChampaignThe Siebel School of Computing and Data Science in The Grainger College of Engineering seeks applicants for a Senior Coordinator of Marketing and Communications position. This position is responsible for strategic leadership and operational oversight for the school's communications, marketing, and engagement efforts. This role serves as a player-coach, leading staff responsible for communications and events while directly executing high-level communications, marketing strategy, and multi-channel initiatives.

Duties and Responsibilities:

• Communications, Marketing Strategy & Campaign Execution oProvide strategic leadership for the school's integrated communications and marketing efforts, aligning initiatives with school, college, and university priorities.

oDevelop and execute annual and long-range communications and marketing plans, including goal setting, audience targeting, and measurable outcomes. oLead the ideation, planning, and execution of multi-channel campaigns (web, email, social, and digital platforms), ensuring alignment across audiences and initiatives. oOversee and actively manage the school's digital channels, including website, email communications, and social media, with responsibility for content strategy, performance optimization, and growth. oEstablish and track key performance indicators (KPIs) and develop regular reports and dashboards to assess effectiveness, inform decision-making, and demonstrate impact. oUtilize data analytics and audience insights to refine messaging, improve engagement, and guide strategic direction. oMonitor market trends and higher education communications/marketing practices, translating insights into actionable strategies for the school. oServe as a senior writer, editor, and content strategist for complex or high-visibility communications, while reviewing and approving content developed by staff. oEnsure consistency, quality, and alignment with institutional messaging and brand standards across all platforms. oServe as primary liaison to the college marketing and communications team and coordinate with campus partners and external collaborators.

• Leadership, Project Management & Operational Oversight oProvide direct supervision, coaching, and performance management for communications and events staff, including onboarding, training, workload management, and evaluations.

oOperate within and manage project management systems and workflows to ensure accountability for timelines, deliverables, and priorities across multiple concurrent initiatives. oOversee planning and execution of school-hosted events through staff, ensuring alignment with communications and engagement strategies. oReview and approve event-related communications, materials, and attendee experience to ensure quality, consistency, and alignment with school goals. oCoordinate and prioritize team activities to support strategic initiatives while maintaining day-to day operational effectiveness. oServe as a resource and escalation point for team and stakeholder needs.

• School Communications Operations & Channel Ownership oOversee and manage day-to-day communications operations, including: Website updates, enhancements, and analytics Social media management and performance tracking Email communications and stakeholder coordination Development of news content, media mentions, and School-specific storytelling oEnsure all channels are actively maintained, strategically aligned, and continuously improved.

• Other oAssume additional responsibilities to further the mission and strategic goals of the school.

oParticipate in occasional evening/weekend events and limited travel as needed.

Minimum Qualifications:

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
• Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated experience leading projects, teams, or initiatives.
• Demonstrated experience managing communications or marketing channels (web, email, social)

Note:

Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience. here)

Preferred Qualifications:

• Experience using data or analytics to inform strategy.
• Experience developing and executing integrated marketing and communications strategies.
• Experience managing multi-channel campaigns and performance reporting.
• Familiarity with analytics tools (e.g., Google Analytics, email platforms, social media insights).
• Experience working in higher education or similarly complex organizations.
• Experience supervising staff or leading cross-functional.

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