Marketing Coordinator

Company Description:

Booth Creek Wagyu is a family-owned beef company built on a vertically integrated model that gives us control of every step, from ranch to final cut. Our cattle are raised on the rolling tallgrass prairie north of Manhattan, Kansas at Booth Creek Wagyu Ranch, where careful attention to genetics, nutrition, and animal care sets the foundation for exceptional beef. They are finished through our Wagyu Feeders operation, where a focus on animal health, ethical care, and consistent nutrition helps develop the marbling and flavor Wagyu is known for. Processing takes place at Meatworks of Kansas, our USDA-inspected harvest and fabrication facility, allowing us to oversee harvest, aging, and cutting while maintaining strict quality standards and full transparency. Through a combination of e-commerce and retail sales, Booth Creek Wagyu delivers premium beef directly to customers who value craftsmanship, consistency, and knowing exactly where their food comes from.

Job Description:

The Marketing Coordinator role is responsible for implementing campaigns, managing digital marketing activities, coordinating content distribution, maintaining marketing systems, and reporting on performance. This position works closely with the Marketing Manager to bring campaigns to life, ensure brand consistency, and support business growth through effective execution across all marketing channels. This role is ideal for someone who enjoys both creative and analytical work, thrives in a fast-paced environment, and wants to grow their marketing career with a rapidly expanding premium food brand.

Duties & Responsibilities:

Digital Marketing Execution

• Execute marketing campaigns across digital channels including email, SMS, social media, website, and paid advertising.
• Schedule and deploy marketing content according to established campaign calendars.
• Manage campaign assets and ensure timely execution of promotional initiatives.
• Assist with paid media implementation and coordinate with agency partners as needed.
• Monitor campaign performance and recommend optimizations. Ecommerce Support
• Manage product merchandising and promotional setup within Shopify.
• Create and update landing pages, collection pages, and promotional banners.
• Support website content updates, product launches, and seasonal promotions.
• Assist with conversion rate optimization initiatives and A/B testing.
• Maintain website accuracy, functionality, and user experience. Social Media & Content Distribution
• Schedule and publish content across social media platforms.
• Coordinate content deployment for retail locations and brand channels.
• Support influencer and partnership campaigns through content execution.
• Monitor audience engagement and community interactions.
• Ensure brand standards and messaging consistency are maintained. Reporting & Analytics
• Maintain weekly and monthly marketing performance dashboards.
• Track key performance indicators including traffic, conversion rate, customer acquisition, ROAS, email performance, and social engagement.
• Provide regular reporting and insights to the Marketing Manager.
• Identify trends, opportunities, and areas for optimization. Marketing Operations
• Maintain marketing calendars and project management systems.
• Coordinate marketing asset organization and file management.
• Assist with vendor, agency, and partner communications.
• Support retail store marketing initiatives and local store marketing efforts.
• Ensure marketing projects remain on schedule and aligned with campaign timelines.

Education & Experience:

• Bachelor's degree in marketing, communications, business, or related field required.
• 1-3 years of marketing experience required.

Skills & Abilities:

Required

• Experience with social media management platforms.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office and Google Workspace.
• Basic graphic design experience using Canva or Adobe Creative Suite Preferred
• Experience with Shopify or ecommerce platforms.
• Experience with Meta Ads Manager and Google Ads.
• Familiarity with SEO best practices.
• Experience using marketing analytics tools such as Google Analytics.
• Experience in food, retail, ecommerce, or consumer packaged goods industries.

Physical Requirements & Working Environment:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the duties and responsibilities listed. Primarily a sedentary, office‑based role requiring extended periods of sitting and computer use. Regular use of a computer, keyboard, mouse, phone, and other standard office equipment. Ability to communicate clearly, both verbally and in writing, in person and electronically. Ability to view and read digital content on a computer screen for prolonged periods. Occasional standing, walking, bending, or reaching within the office environment. Ability to lift and carry up to 15-20 pounds occasionally (e.g., product samples, packages, or office supplies). May occasionally need to participate in photo/video content activities, including light movement in kitchen or staging environments. Ability to work standard business hours; occasional flexibility may be required during promotions, launches, or customer support needs.

Supervisory Responsibilities:

This position will not have any supervision responsibilities of employees.

What Success Looks Like:

A successful Marketing Coordinator enables the marketing department to operate efficiently by ensuring campaigns launch on time, digital channels remain optimized, reporting is accurate, and marketing initiatives are executed consistently across all customer touchpoints. This role serves as the bridge between strategy and execution, allowing the Marketing Manager to focus on brand growth, strategic initiatives, partnerships, and long-term planning.

Pay:

$48,000.00 - $58,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Life insurance Retirement plan Vision insurance Ability to

Commute:

Manhattan, KS 66502 (Required) Ability to

Relocate:

Manhattan, KS 66502: Relocate before starting work (Required)

Work Location:

In person