Marketing Coordinator

Marketing Coordinator Surge Screen Printing and Embroidery Richmond, KY Job Details Part-time | Full-time $14 - $20 an hour 2 days ago Benefits Health savings account Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Flexible schedule Retirement plan Qualifications Marketing project management Social media advertising Email marketing Customer communication Canva Facebook Marketing analytics ChatGPT Full Job Description Company Overview Surge Screen Printing & Embroidery helps businesses, events, schools, nonprofits, and organizations bring their brands to life through custom apparel, promotional products, and online stores. We're a fun and growing company that combines creativity, technology, and customer service to deliver exceptional results. We believe strong relationships, innovative thinking, and continuous improvement are the keys to long-term success. Job Overview We are seeking a proactive and detail-oriented Marketing Coordinator (Growth & Customer Engagement) to join our dynamic team. In this paid role, you will be responsible for executing marketing strategies that enhance brand visibility, drive engagement, and support sales growth. The ideal candidate will possess a strong foundation in digital marketing tools and techniques, with a focus on content creation, social media management, and performance analysis. Ultimately, our business is a relationship business and we need YOU to help our team build more, and stronger, relationships with our customers. •This position could be part-time or full-time based on a candidates fit and availability •Responsibilities Fuel sales acquisition and retention efforts through the creation and assisted implementation of outreach campaigns. (Direct mail, email, calls, texts, etc) Develop and implement comprehensive digital marketing campaigns across various channels, including email marketing, paid advertising and social media platforms. Manage content creation for websites, blogs, and social media to ensure consistent brand messaging and engaging visuals. Utilize SEO and AISO tools and keyword research to optimize website content for search engine rankings and increase organic traffic. Monitor campaign performance using analytics platforms such as Google Analytics and adjust strategies to improve conversion rates. Coordinate with design teams to produce compelling graphics using Adobe Creative Suite and Adobe Photoshop for marketing materials. Manage social media advertising campaigns on platforms like Facebook Advertising and Google Ads (formerly Google AdWords), ensuring targeted reach and effective budget utilization. Support the implementation of marketing automation tools to streamline email campaigns, lead nurturing, and customer engagement efforts. What You'll Do Customer Retention & Engagement Help develop and execute customer retention campaigns Assist with email marketing initiatives and customer communications Segment customer lists and identify opportunities for re-engagement Analyze customer behavior and purchasing trends across industries Support direct mail marketing campaigns Lead Generation & Business Development Support Create and coordinate marketing efforts that support our Business Development Manager Research target markets and prospective customers Help develop campaigns that generate inbound leads Assist with outreach materials, case studies, and marketing collateral Identify opportunities within existing customer accounts Marketing Technology & Systems Maintain and improve our CRM data Assist with marketing automation and workflow development Learn and manage marketing tools including HighLevel, Kit, AI platforms, and other software Help improve reporting and marketing performance tracking Use AI and technology tools to improve efficiency and effectiveness Website, SEO & Digital Presence Assist with website updates and content management Support SEO and AI search optimization efforts Monitor website performance and user engagement Help improve our online visibility and search rankings Content & Brand Support Coordinate social media content (approximately 2-3 posts per week) Assist with email marketing campaigns (approximately 1-2 per week) Gather customer success stories and project highlights Capture occasional photos and videos for marketing use Work with internal and external creative resources to develop marketing materials What We're Looking For Required Traits Curious and eager to learn Strong problem-solving ability Analytical mindset Self-starter who can work independently Organized and detail-oriented Comfortable learning new technology Strong written communication skills Ability to manage multiple projects and priorities "Look what I figured out how to do" are pretty magic words Preferred Experience Marketing, communications, business, or related experience Experience working in a brick-and-mortar small business environment Familiarity with CRM systems Experience with email marketing platforms Exposure to Google Analytics or marketing reporting tools Understanding of SEO fundamentals Experience using AI tools such as ChatGPT, Claude, or similar platforms Photography or videography experience is a plus Design experience is helpful but not required Bonus Points Experience with: HighLevel Kit (formerly ConvertKit) Zapier Canva Google Analytics Marketing automation Direct mail marketing Customer segmentation and retention campaigns What Success Looks Like Within your first year, you'll help us: Improve customer retention and engagement Generate more inbound opportunities Better support our business development efforts Strengthen our email marketing program Improve SEO and online visibility Create more effective marketing systems and processes Build stronger customer data and reporting capabilities Why Join Surge? You'll have the opportunity to work directly with company ownership, contribute ideas, learn new technology, and make a measurable impact on a growing business. We have a fantastic culture and we're ready for someone like you to help us package that up and share that with our customers and prospects! If you're a curious person, loves to figure things out, enjoys the challenges and creativity of systems, and pushes into new technology and AI, this might be a great fit for you.

Pay:

$14.00 - $20.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Health savings account Paid time off Retirement plan Vision insurance

Work Location:

In person