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Job Description
Marketing Coordinator Mike Anderson's Hospitality Group Gonzales, LA Job Details Part-time | Full-time | Internship $55,000 a year 1 day ago Benefits Health savings account Health insurance 401(k) 401(k) matching Employee discount Flexible schedule Referral program Retirement plan Qualifications Teamwork Bachelor's degree Image content creation Facebook Marketing analytics Digital design Full Job Description About Mike Anderson's Seafood For over 50 years, Mike Anderson's Seafood has been a South Louisiana institution, celebrated for its authentic Louisiana seafood, warm Southern hospitality, and family legacy. We are committed to preserving our rich history while evolving to meet the expectations of new generations of guests. We are seeking a creative, results-driven Marketing Coordinator to help keep our brand vibrant, relevant, and revenue-generating in today's competitive market. Role Summary We are fishing for a Marketing Coordinator who will play a key role in elevating our 50-year-old brand through dynamic digital marketing, social media engagement, and innovative campaigns. Working closely with the Owner, this position will bring creative visions to life, drive customer traffic, boost revenue, and strengthen community connections. This is a hands-on role ideal for someone who thrives in a fast-paced, family-oriented restaurant environment and is passionate about storytelling, creativity, and measurable results.
Key Responsibilities Social Media Management :
Manage and grow our presence across platforms (Instagram, Facebook, TikTok, etc.) with engaging, interactive content that highlights our seafood, team, events, and Louisiana culture. Foster community interaction and keep the brand fresh and relevant to both longtime locals and new audiences.
Campaign Development & Execution :
Collaborate directly with the Owner to conceptualize, design, and launch unique marketing campaigns that align with his vision. Develop promotional initiatives that drive reservations, event attendance, and in-house traffic.
Merchandise & Collateral Creation :
Design and develop popular merchandise (apparel, souvenirs, etc.) and campaign materials (digital and print) that enhance brand visibility and generate additional revenue streams.
Digital Marketing & Revenue Generation :
Execute digital advertising, email/SMS marketing, SEO/SEM strategies, and other tactics to build the business, attract new customers, and increase overall revenue.
Performance Tracking :
Monitor and report on key performance indicators (KPIs) including engagement rates, reach, conversion, website traffic, and ROI. Use data to optimize campaigns and demonstrate impact.
Cross-Functional Collaboration :
Work closely with the culinary, front-of-house, and operations teams to ensure marketing efforts support menu launches, special events, private dining, and daily operations.
Brand Stewardship :
Ensure all marketing materials maintain the integrity of our 50-year legacy while infusing modern creativity and energy. Qualifications 2+ years of experience in marketing, preferably in hospitality, restaurants, or retail. Strong proficiency in social media platforms, content creation tools (Canva, Adobe Suite, or similar), and digital advertising (Meta Ads, Google Ads, etc.). Experience creating merchandise and promotional collateral. Proven ability to track KPIs and use analytics tools (Google Analytics, social insights, etc.) to drive decisions. Excellent written and verbal communication skills with a creative flair and eye for visual storytelling. Passion for food, hospitality, and Louisiana culture is a big plus. Self-starter who can work independently and collaboratively in a dynamic, owner-operated environment. Bachelor's degree in Marketing, Communications, or related field preferred. What We Offer Competitive salary based on experience. Closed on New Year's Day, Easter, Independence Day, Thanksgiving, and Christmas so you can spend time with friends and family. Opportunity to work directly with ownership and make a visible impact on a beloved local institution. Free meals while on shift and Team Member discounts. Supportive, family-oriented team culture with room for growth. The chance to blend creativity with real business results in one of Baton Rouge's iconic restaurants. If you are a creative marketer who loves bringing brands to life and driving measurable growth, we want to hear from you! I appreciate your consideration and am excited to hear form you.
Chip Robert To Apply :
Please send your resume, a brief cover letter, and examples of your work (social media campaigns, graphics, or merchandise) to .
Pay:
$55,000.00 per year
Benefits:
401(k) 401(k) matching Employee discount Flexible schedule Health insurance Health savings account Referral program Retirement plan
