Marketing Coordinator

Position Number:

007757

Department:

School of Professional Studies Employment Type:

Time Limited -

Full-time Months Per Year:

12

Essential Duties and Responsibilities:

The Marketing Coordinator supports the School of Professional Studies Marketing and Communications (MarComm) team in planning, organizing, and executing marketing initiatives that advance student recruitment, engagement, and program visibility. This role manages projects from concept through delivery, ranging from individual marketing pieces to integrated, multi-channel campaigns that include web, email, organic and paid social media, video, and digital advertising. The coordinator collaborates with internal stakeholders, faculty, and cross-unit partners to develop compelling, brand-aligned content while ensuring all communications comply with university policies and professional standards. This position currently operates in a hybrid work format. The Marketing Coordinator works with a variety of marketing tools and platforms, including social media management tools, project management software, graphic design applications, WordPress or similar content management systems, and digital marketing platforms such as Salesforce Marketing Cloud (Agentforce Marketing). The role applies foundational technical skills in video production and editing—including scripting support, filming, audio capture, and post-production—for use in digital campaigns and social media, and captures and performs light editing of photography to support marketing initiatives. Strong organizational, project management, and problem-solving skills are required, along with the ability to manage multiple deadlines in a dynamic environment while maintaining alignment with institutional priorities. Minimum Experience /

Education:

Required Minimum Qualifications:

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

Note:

Some state job postings state you can qualify by an 'equivalent combination of education and experience.' If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.

Preferred Education Skills and Experience:

Demonstrated professional experience in higher education marketing, communications, or a related field. Experience using WordPress or a similar content management system (CMS), with familiarity working in CRM and/or marketing automation platforms such as Salesforce Marketing Cloud (Agentforce Marketing). Demonstrated ability to create, schedule, and manage organic social media content across multiple platforms, including aligning messaging and visuals to support engagement goals. Experience supporting digital content production, including basic video production and editing, photography, and image editing for marketing and communications purposes. Strong professional writing, editing, and copywriting skills with experience developing content for web, email, and digital communications in alignment with established brand and style guidelines.