Administration - Retail Marketing Coordinator

Supervisory Responsibilities This position does not directly supervisor or manage any direct reports. Position Summary The Retail Marketing Coordinator is an early‑career role designed for individuals interested in retail marketing, digital merchandising, and omnichannel execution. This position supports the Marketing Manager in executing retail and digital marketing initiatives that enhance product visibility and customer engagement across online platforms. The Coordinator plays a hands‑on role in maintaining accurate product content, supporting retail partner platforms, coordinating visual assets, and assisting with digital shelf optimization efforts. Working closely with cross‑functional teams and retail partners, this role offers exposure to real‑world retail marketing execution, content management, and omnichannel strategy in a fast‑paced environment. Key Responsibilities Digital Product Content & SEO Management Support the creation, maintenance, and optimization of online product listings across DTC and retail partner platforms. Ensure product content accuracy, completeness, and consistency to support strong digital shelf performance. Assist with SEO and keyword optimization efforts to improve product discoverability. Monitor site searchability and digital content health, identifying issues and coordinating updates with internal teams. Retail Platform & Campaign Support Support retailer‑driven digital advertising and promotional campaigns through coordination, execution assistance, and performance tracking. Assist with retail partner communications related to content updates, promotions, and visibility initiatives. Help coordinate retail marketing initiatives, seasonal programs, and event support as needed. Visual Assets & Cross‑Functional Collaboration Partner with the Marketing Manager to support the development and execution of visual assets, including product imagery and video, for online listings. Assist with the creation, coordination, and maintenance of retailer availability videos, ensuring accuracy and alignment with retailer requirements. Collaborate cross‑functionally with Marketing, Sales, and Operations to ensure timely execution of retail marketing initiatives. Minimum Qualifications Bachelor's degree in business, Marketing, or related field Digital marketing proficiency (SEO, PPC, social media) Proficiency in data analysis tools Proficiency of MS Office Products, Businessmap and Adobe - Photoshop High level Business Communications Skills Understanding of the omnichannel retail environment Preferred Qualifications Experience with big box retailers and digital marketing Understanding of horticulture/live goods industry 2+ Years' experience in account-based marketing or management Job Setting & Physical Demands This is a primarily sedentary role that includes work in an indoor office environment as well as warehouse and outdoor settings. On occasion, the position may involve varying weather conditions, dust, and allergens. The role requires the ability to sit, stand, bend, reach, squat, and to lift up to 35 pounds unassisted and 50 pounds with assistance. Travel between locations may be required. Fluency in reading, writing, and speaking English is required. Disclaimer This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive list of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed. EOE - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, or veteran status.