Admissions Coordinator, Marketing and Sales

Job Summary We want you to be a part of something that matters at The Morrison Communities! The Morrison Communities is seeking a professional Admissions Coordinator/ Marketing & Sales , to join our vibrant team at our Summit by Morrison location. As a leading organization in the industry, we are committed to making the needs of our employees as important as the needs of our residents. Our community is dedicated to helping people live their best lives, utilizing a team approach. Reporting directly to the Chief Executive Officer of The Morrison Communities, you will be responsible for developing and implementing the marketing direction and strategy for The Morrison Communities, and overall sales and admissions at the Summit by Morrison.

Marketing:

• Develops and drives TMC strategic marketing and sales plan in consultation with the Board Marketing Committee; regularly review and revise as needed.
• Prepares and manages annual marketing operating budget and authorizes expenditures in accordance with TMC policy.
• Sets long-range and annual goals to meet marketing objectives, including occupancy and waitlist targets, adjusting for market changes.
• Researches and identifies marketing opportunities, staying current on competition.
• Leads the Board Marketing Committee meetings to implement and monitor the overall sales and marketing plan.
• Prepares and executes advertising campaigns, communications, and fundraising efforts, including the Annual Appeal and Annual Report.
• Create brochures and marketing collateral in coordination with the Board Marketing Committee.
• Develops and implements tactics to support sales and marketing goals across digital, print, and media platforms as appropriate.
• Manages TMC website and social media accounts, maintaining a current and positive online presence.
• Plans, coordinates, and executes marketing events such as seminars, open houses, and waitlist events.
• Prepares and distributes the quarterly Morrison Communities newsletter.
• Maintains donor database through regular entries for new gifts, consolidating duplicate records, regularly updating communication templates, and managing reporting functions.
• Develops and implements a comprehensive philanthropy and fundraising strategy in collaboration with the Board Development Committee and Chief Executive Officer.
• Identifies, researches, and pursues grant opportunities aligned with organizational priorities; prepares and submits compelling grant proposals and required reports.
• Assists in planning and executing fundraising campaigns and events to increase donor engagement and revenue.
• Cultivate and maintain relationships with donors, foundations, and community partners to grow philanthropic support.
• Tracks and analyzes fundraising performance, providing regular reports and recommendations to leadership and Board committees.
• Collaborate with leadership to align fundraising initiatives with capital and strategic priorities.

Sales/Admissions:

• Leads and directs sales at the Summit by Morrison.
• Develops, maintains, and tracks all leads to ensure achievement of occupancy goals.
• Responds to requests for information and schedules meetings or tours with prospects and families; provides informational brochures by mail or email when requested.
• Triages inquiries for other campuses and levels of care appropriately.
• Provides personal tours, communicating the benefits of TMC in a positive and customized manner.
• Assesses, qualifies, and counsels prospective residents and their families to determine the most appropriate care setting based on individual needs.
• Develops and maintains rapport with prospects through follow-up contacts, documents interactions in PCC.
• Generates, mails, and distributes correspondence.
• Maintains up-to-date knowledge of services, policies, procedures, and admission criteria for all facets of The Morrison Communities.
• Explains resident contracts, financial considerations, and other aspects of the continuum of care in one-on-one meetings with prospects or families.
• Works closely with the Summit's Assisted Living clinical team to ensure potential clients are appropriate as outlined in state regulations and to facilitate smooth move-ins.
• Coordinates with the Support Services Manager to ensure a safe environment for residents.
• Maintains timely, accurate sales lead generation and follow-up data using CRM systems.
• Maintains residents' files, databases, and applicant profile data, including turnover and waiting list statistics; reporting regularly to the Chief Executive Officer.
• Coordinates resident move-ins, including review and stewardship of applications, conducting orientations, and ensuring completion of all required paperwork.
• Coordinates transfers between Summit IL, AL, MC, and nursing homes, collaborating with residents, families, and nursing home staff as needed.
• Communicate effectively with residents and/or families/representatives.
• Develops and maintains positive relationships.
• Maintains strict confidentiality in accordance with HIPAA law and TMC policies.

JOB REQUIREMENTS

• Demonstrates initiative and skills in planning and organizing work.
• Demonstrates the ability to set and meet objectives.
• Demonstrates knowledge of fundraising principles, donor relations, and grant writing best practices.
• Completes work with accuracy and within the required period.
• Requires minimal supervision and is self-directed.
• Recommend areas for personal/professional development.
• Exhibits interpersonal understanding and utilizes effective communication skills.
• Exhibits critical thinking skills and apply them for continuous improvement.
• Ability to multi-task and prioritize competing tasks and deadlines.

QUALIFICATIONS

• Minimum of associate's degree with three to five years of progressive marketing/customer service experience. Admission experience in a healthcare setting is preferred.
• Proficient in Outlook, Excel, Word, database management, and communication tools.
• Familiarity with Canva, WordPress and Meta Business Suite preferred.
• Experience in fundraising, philanthropy, or grant writing preferred.
• Demonstrated success in securing grants or managing donor relationships is a plus.
• Demonstrated knowledge of appropriate skills for communicating with individuals of all ages, especially the geriatric population.

Job Type:

Full-time Benefits :

Dental insurance Health insurance Life insurance Paid time off Vision insurance 403(b) matching Flexible spending account

Work Location:

In person

Work Location:

In person