Graphic Designer & Marketing Coordinator

The Graphic Designer/Marketing Coordinator develops and implements comprehensive marketing and communication strategies to promote Rutgers Cooperative Extension (RCE) of Somerset County's programs, classes, events, and volunteer opportunities.

RCE comprises three departments:

Agriculture & Natural Resources (ANR), 4-H Youth Development (4-H), and Family and Community Health Sciences (FCHS). This position will support the needs of all three departments. This position is responsible for creating clear, engaging, and accessible public information materials—including brochures, newsletters, flyers, press releases, website content, media events, and social media posts—to inform, attract, and retain participants and volunteers. Working both independently and collaboratively, the Graphic Designer/ Marketing Coordinator ensures consistent messaging, brand alignment, and effective outreach across digital and traditional communication platforms. The role requires a self-motivated, creative individual with strong graphic design and marketing skills, proficiency in social media management, and the ability to translate program needs into compelling public-facing materials. Works closely with staff, volunteers, community partners, and county agencies to enhance public awareness and support RCE of Somerset County's mission. Essential Functions Design and coordinate a marketing plan for Rutgers Cooperative Extension of Somerset County. Maintain a strong social media presence for RCE (FB, IG, YouTube, and TikTok, where applicable). Post event content (advertisements, photos/videos during and after events to advertise programs). Post informational material from each department. Providing compelling and on-brand language, including blog posts, social media posts, email communications/newsletters, event and impact submissions to other outlets/newsletters.

Website Design and Management:

independently design updates, review existing web content, and update accordingly. Photography/Videography - Attend events, programs, and meetings as requested to provide high-quality images of programs to use across multiple projects to further provide an image depicting the work RCE does, assisting with live-streamed content when necessary. Digital asset management on shared folders for easy content access for staff. Press/educational outreach and advertising -Produce press releases when applicable, liaising with press contacts to get outreach materials published. Send programs/events to schools when applicable to increase participation of targeted age groups. Design of RCE branded materials, brand maintenance-including (but not limited to) presentations, flyers, video presentations, assisting with PDF preparation when needed, assisting staff with design-related questions for their projects, adhering to branding best practices.

Data analysis/reporting:

provide detailed reports of social media, email communication, and website performance based on engagement metrics provided monthly. Provide content-specific analytics reports upon department request. Compile/design year-end impact reports for each department. Maintain and create relationships with Rutgers University and Somerset County Public Info to enhance outreach efforts, find new outreach opportunities, and streamline marketing needs such as website management and printing/design projects. Perform other duties as assigned. Qualifications Essential Bachelor's degree in graphic design, marketing, communications, or related field A minimum of three years' experience in graphic design, marketing, and/or communications. Proficient computer skills, including MS Office Suite, and Adobe Creative Cloud applications. Demonstrates excellent verbal and written communication skills. Strong interpersonal skills. Excellent organizational skills Excellent skills in: website design graphic design photo editing professional use of social media designing flyers and other marketing materials Ability to learn and operate specialized software Valid NJ Driver's License Preferred Bilingual (English/Spanish)

Knowledge of Cooperative Extension Salary:

$50,000 - $52,000/year

Hours:

35 hours/week Benefits include health coverage (medical, prescription, and dental), paid time off (vacation, holidays, and sick), a deferred compensation plan, and enrollment in the NJ State Pension System.